Senior Onsite Merchandising Manager Luxury (m/f/d) // Remote possible

7 Minutes ago • 4-5 Years
Digital Marketing

Job Description

You will be responsible for the luxury assortment on breuninger.com, steering it with entrepreneurial skill and strategic foresight. You will collaborate closely with purchasing to drive assortment design and brand development, bringing innovative marketing ideas. Your role involves analyzing customer behavior, optimizing online marketing, and enhancing customer journey and user experience. You will lead the development of navigation and filters, working with the SEO team to boost organic reach. You define requirements for shop features and content, staying updated on luxury trends and e-commerce. You will also coordinate with various partners for project implementation. We are looking for someone with a degree in Luxury Management, Business Administration, or Communication Science, 4-5 years of e-commerce experience in luxury/fashion, a passion for trends, strong analytical skills, and the ability to work with web-based tracking tools.
Must Have:
  • Responsible for the luxury assortment on breuninger.com and manage it with entrepreneurial skill and strategic foresight.
  • Collaborate closely with purchasing to provide impulses for assortment design and strategic brand development.
  • Introduce innovative ideas for optimal marketing and proactively drive them forward.
  • Utilize extensive assortment expertise to identify trends early and shape the assortment accordingly.
  • Analyze customer & purchasing behavior based on performance indicators (Conversion Rate, Clicks) and develop targeted measures for online marketing optimization.
  • Lead the continuous development and optimization of customer-oriented navigation, category entry points, and filters.
  • Work closely with the SEO team to significantly increase organic reach.
  • Define requirements for (shop) features and content planning, keeping an eye on luxury brand developments, competition, and e-commerce.
  • Make data-based decisions for selecting product groups/articles for onsite campaigns and newsletters.
  • Coordinate collaboration with partners like Onsite Campaign & Content Management, Onsite Development, Content Production, and Performance Marketing.
  • Degree in Luxury Management, Business Administration or Communication Science (with Marketing/E-Commerce focus).
  • 4-5 years of professional experience in e-commerce (luxury, fashion, or lifestyle).
  • Passion for fashion and current trends and comprehensive knowledge of luxury and premium fashion brands/labels.
  • Very good analytical and conceptual skills, high degree of initiative and independence.
  • Ability to quickly learn new systems and work with web-based tracking and analysis tools.
  • High commitment to innovative topics and data-driven decision support.
Perks:
  • Voluntary holiday and Christmas bonuses, plus contributions to old-age provision.
  • 30% employee discount, also for your partner, including gastronomy and hairdresser.
  • Additional vacation days after 5 years of service.
  • Subsidy for your Urban Sports membership.
  • Growth opportunities from training to leadership programs.
  • Workation available: Up to 30 calendar days per year in selected European countries.
  • Vacation à la carte: Secure additional vacation days via salary conversion, supplemented by sabbatical option.
  • Company Bike: Lease your desired bike or e-bike easily.

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Company Description

Fashion and lifestyle, 6,500 employees, 13 department stores, online shops in Germany, Poland, Austria, Belgium, Luxembourg, Spain, the Netherlands and Switzerland, over 2000 brands, 25 restaurants & confectioneries, 15 first-class services, three hairdressing salons and always a special shopping experience – that is Breuninger. A traditional company that goes international, clearly defines its goals and creates innovative opportunities.

Job Description

  • You are responsible for the luxury assortment on breuninger.com and manage it with entrepreneurial skill and strategic foresight.
  • In close cooperation with purchasing, you provide impulses for assortment design and strategic brand development. You bring in innovative ideas for optimal marketing and proactively drive them forward.
  • You use your extensive assortment expertise to identify trends early and shape the assortment accordingly, thus optimally meeting customer needs.
  • You analyze customer & purchasing behavior based on performance indicators (such as Conversion Rate, Clicks etc.) and develop targeted measures to optimize online marketing, customer journey and user experience.
  • You are a leader in the continuous development and optimization of customer-oriented navigation, category entry points and filters. You work closely with the SEO team to significantly increase organic reach.
  • You define requirements for (shop) features and content planning and always keep an eye on developments in luxury brands, relevant competition and e-commerce.
  • For onsite campaigns and newsletters, you make data-based decisions when selecting product groups and/or articles to optimally meet operational requirements.
  • You coordinate the cooperation with important partners such as Onsite Campaign & Content Management, Onsite Development, Content Production as well as Performance Marketing and ensure a smooth implementation of projects.

Further exciting information can also be found at: B-Digital - We are looking for creative pioneers who want to make a difference. (breuninger.com)

Qualifications

  • You have a completed degree in Luxury Management, Business Administration or Communication Science, ideally with a focus on Marketing/E-Commerce, or a comparable educational background.
  • You bring at least 4-5 years of professional experience in e-commerce in the luxury, fashion or lifestyle sector and are ready to apply your expertise in a dynamic environment.
  • You have a strong passion for fashion and current trends and you have comprehensive knowledge of the various fashion brands and labels in the luxury and premium segment.
  • Very good analytical and conceptual skills are among your strengths, as is a high degree of initiative and independence.
  • The rapid changes and technical developments in e-commerce motivate you, and you show high flexibility in dynamic day-to-day business.
  • You are able to quickly learn new systems, and working with web-based tracking and analysis tools is easy for you.
  • Your high commitment and interest in regularly delving into new, innovative topics and promoting data-driven decision support characterize you.

Additional Information

At Breuninger, it's about more than just a job. We live appreciation and responsibility – and our benefits reflect exactly that. They are a sign of how we accompany and support you. And the best part: This is only a part of what awaits you with us.

Appreciation that is tangible Voluntary holiday and Christmas bonuses, plus contributions to old-age provision.

Your style, your advantage 30% employee discount, also for your partner, including gastronomy and hairdresser.

Your loyalty counts From the 5th year, you receive additional vacation days.

Sport-Life-Balance Subsidy for your Urban Sports membership.

Grow with us From training to leadership programs.

Workation available Up to 30 calendar days per year in selected European countries.

Vacation à la carte Via salary conversion, you can secure additional vacation days, supplemented by a sabbatical option.

Mobile in everyday life With Company Bike, lease your desired bike or e-bike easily.

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