US Enterprise Channel Digital Lead

9 Minutes ago • 8 Years + • $146,800 PA - $221,200 PA
Digital Marketing

Job Description

Apple's Sales organization drives revenue and innovation. This role focuses on developing US Enterprise channel digital strategy, roadmaps, and executing digital sales. You will drive Apple’s digital customer experience and online sales growth with partners, building relationships and ensuring flawless implementation. The role involves close partnership with WW digital channel teams and external partners to maximize digital business growth.
Good To Have:
  • Experience leading all aspects of program roadmaps with high attention to detail.
  • Ability to inspire, influence and collaborate across many functions and levels of the organization.
  • Demonstrated organizational skills, ability to prioritize tasks and manage time efficiently while maintaining attention to detail.
  • Excellent written, presentation and oral communication skills.
Must Have:
  • Responsible for the regional and partner-specific digital strategies, plans and roadmaps.
  • Develop digital account plans and drive adoption of digital incentive programs tied directly to revenue-generating initiatives.
  • Implement partner digital capabilities assessments; prioritize results into measurable initiatives that drive online sales growth.
  • Partner with cross-functional teams including Operations, Marketing and Finance to customize and implement global digital playbooks.
  • Drive a regular cadence of reporting on digital KPIs, site performance, and CX quality.
  • Analyze digital sales funnel data, user behavior, and partner performance to uncover optimization and new revenue opportunities.
  • Lead all aspects of digital user experience (UX) audits, A/B testing programs, and end-to-end customer journey improvements.
  • Collaborate on eCommerce platform enhancements, customer portal development, and B2B buying experience innovation.
  • Build strong relationships with partner executive teams and internal Apple leadership to align on digital transformation goals.
  • Lead special projects focused on scaling and evolving Apple’s digital Enterprise channel strategy.
  • 8+ years proven experience with and passion for eCommerce, B2B and digital technologies.
  • Deep understanding of the US enterprise/consumer channel, eCommerce landscape, partners and the needs of our customers.
  • Proven experience succeeding in complex, matrix and cross-functional projects.
  • Experience managing and reporting against multi-year plans, budgets, Key Performance Indicators, breakthroughs, roadmaps, etc.
  • Proven analytical proficiency; well-versed in site analytics and proficient in analyzing data for digital merchandising decision-making.
  • Bachelor’s degree or equivalent education.
Perks:
  • Comprehensive medical and dental coverage.
  • Retirement benefits.
  • A range of discounted products and free services.
  • Reimbursement for certain educational expenses related to advancing your career at Apple.
  • Opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs.
  • Ability to purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.
  • Eligibility for discretionary bonuses or commission payments.
  • Relocation assistance.

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The people here at Apple don’t just create products—they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it! Apple’s Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn enriches the lives of hundreds of millions of people around the world. Our sales team is, in many ways, the face of Apple to our customers. This role will develop US Enterprise channel digital strategy and roadmaps, and execute digital sales for the region. You will drive Apple’s digital customer experience (CX) and online sales growth programs with partners according to global playbooks. You will build great relationships, develop partner capabilities, and ensure flawless implementation across the programs. This role will also partner closely with the WW digital channel team, regional cross-functional teams and external partners to maximize and grow Apple’s digital business.

  • Responsible for the regional and partner-specific digital strategies, plans and roadmaps.
  • Develop digital account plans and drive adoption of digital incentive programs tied directly to revenue-generating initiatives.
  • Implement partner digital capabilities assessments; prioritize results into measurable initiatives that drive online sales growth.
  • Partner with cross-functional teams including Operations, Marketing and Finance to customize and implement global digital playbooks.
  • Drive a regular cadence of reporting on digital KPIs, site performance, and CX quality.
  • Analyze digital sales funnel data, user behavior, and partner performance to uncover optimization and new revenue opportunities.
  • Lead all aspects of digital user experience (UX) audits, A/B testing programs, and end-to-end customer journey improvements.
  • Collaborate on eCommerce platform enhancements, customer portal development, and B2B buying experience innovation.
  • Build strong relationships with partner executive teams and internal Apple leadership to align on digital transformation goals.
  • Lead special projects focused on scaling and evolving Apple’s digital Enterprise channel strategy.
  • 8+ years proven experience with and passion for eCommerce, B2B and digital technologies.
  • Deep understanding of the US enterprise/consumer channel, eCommerce landscape, partners and the needs of our customers.
  • Proven experience succeeding in complex, matrix and cross-functional projects
  • Experience managing and reporting against multi-year plans, budgets, Key Performance Indicators, breakthroughs, roadmaps, etc.
  • Proven analytical proficiency; well-versed in site analytics and proficient in analyzing data for digital merchandising decision-making.
  • Bachelor’s degree or equivalent education.
  • Experience leading all aspects of program roadmaps with high attention to detail
  • Ability to inspire, influence and collaborate across many functions and levels of the organization
  • Demonstrated organizational skills, ability to prioritize tasks and manage time efficiently while maintaining attention to detail
  • Excellent written, presentation and oral communication skills

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $221,200, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

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