Digital Manager

The Digital Manager will be the main point of contact for one of our key clients. The ideal candidate must be able to act as a consultant for the client, identify innovation opportunities, and have the ability to manage daily planning and analysis. Responsibilities include developing robust digital strategies, analyzing performance for optimization, staying updated on technological developments, suggesting budget allocation, overseeing digital activities, and collaborating with internal teams for integrated media strategy.

Must Have

• Develop robust digital strategies to achieve client objectives.
• Analyze performance to proactively provide useful insights for activity optimization and business growth.
• Stay constantly updated on technological developments to provide the most innovative, competitive, and innovative approaches in the digital sector.
• Suggest budget allocation in line with KPIs and sales forecasts.
• Oversee all digital activities.
• Collaborate with other internal, local, and global teams to define an integrated media strategy.
• At least 8/10 years of experience in media.
• Excellent knowledge of major paid advertising platforms (Google ADS, Meta Ads Manager, TikTok Business Manager, Programmatic DSP, Sponsored Ads).
• Ability to plan, organize, manage time, and set priorities.
• Excellent verbal and written communication skills, including effective communication with internal and external stakeholders.
• Fluent in written and spoken Italian and English.

Good to Have

• Knowledge of the Amazon ecosystem, including the retail part (Vendor/Seller Central Platform).
• Any certifications, e.g., Google Ads, Meta, TikTok, Amazon.

Perks & Benefits

• Learning & Development: a tailored learning path, an individual and needs-based approach, always on!
• Corporate benefits: a platform dedicated to our people, full of offers, discounts, and more.
• Corporate Wellness: access to online training courses for your physical and psychological well-being.
• Work From Home: 2 days a week.

Company Description

Publicis Groupe

Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is today the leading communication group in the world. Present in Italy with 3 offices (Milan, Turin, and Rome) and over 1500 professionals, the group acts as a strategic partner for the growth of its clients, offering a wide range of skills and integrated solutions in the various areas of creativity, media, production, and business transformation.

Starcom, part of Publicis Groupe, is a global and rapidly growing media agency, founded on the principle that understanding consumer motivations is at the heart of our strategies. Every day, we apply this belief to leverage the transformative power of data, artificial intelligence, and technology to advance businesses and people's careers.

Overview

The Digital Manager will be the main point of contact for one of our key clients. The ideal candidate must be able to act as a consultant for the client, identify innovation opportunities, and have the ability to manage daily planning and analysis.

Responsibilities

• Develop robust digital strategies to achieve client objectives.
• Analyze performance to proactively provide useful insights for activity optimization and business growth.
• Stay constantly updated on technological developments to provide the most innovative, competitive, and innovative approaches in the digital sector.
• Suggest budget allocation in line with KPIs and sales forecasts.
• Oversee all digital activities.
• Collaborate with other internal, local, and global teams to define an integrated media strategy.

Qualifications

• At least 8/10 years of experience in media.
• Excellent knowledge of major paid advertising platforms (Google ADS, Meta Ads Manager, TikTok Business Manager, Programmatic DSP, Sponsored Ads).
• Knowledge of the Amazon ecosystem, including the retail part, will be considered a plus (Vendor/Seller Central Platform).
• Any certifications, e.g., Google Ads, Meta, TikTok, Amazon, will be considered a plus.
• Ability to plan, organize, manage time, and set priorities.
• Excellent verbal and written communication skills, including the ability to communicate effectively with internal and external stakeholders.
• Fluent in written and spoken Italian and English.

Additional Information

• Learning & Development: a tailored learning path, an individual and needs-based approach, always on!
• Corporate benefits: a platform dedicated to our people, full of offers, discounts, and more.
• Corporate Wellness: access to online training courses for your physical and psychological well-being.
• Work From Home: 2 days a week.

Our Publicis Groupe motto "Viva La Différence" means that working together is better and we believe that our differences make us stronger. It means that we honor and celebrate all identities, in all their facets, which underpin everything we do. We are focused on fostering a sense of belonging and creating equitable and inclusive experiences for all talents.

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