Senior Manager, Marketing

2 Months ago • 6-8 Years • Marketing

Job Summary

Job Description

The Senior Manager, Marketing will be responsible for implementing the Canadian marketing strategy for Sony Pictures' feature films, TV series, film catalogue, and third-party film content. This includes managing media planning and optimization across various channels, executing marketing strategies in English and French Canada, and analyzing marketing data. The role also involves managing title-level P&L, creating home entertainment plans, supporting digital retail accounts, and managing vendor relationships. Additionally, the Senior Manager will support brand management for third-party content, set social media strategy, and oversee special marketing projects. The role requires providing guidance to the marketing team, monitoring competitive activities, and staying updated on industry standards.
Must have:
  • 6-8 years in direct-to-consumer marketing campaigns
  • Expertise in traditional and digital media
  • Knowledge of features and TV media distribution
  • Knowledge of creative asset production and social media
  • Expert level knowledge of social platforms

Job Details

Television and Home Entertainment Distribution Marketing Strategy
  • Collaborate with the VP of Marketing, Co-Country Manager and Director of Features Marketing to implement the Canadian marketing strategy across Sony Pictures’ new release feature films, tv series, film catalogue and third-party film content.
  • Manage media planning and optimization across digital, social, search and traditional channels
  • Work with the studio’s theatrical and home entertainment marketers to execute marketing strategies in English and French Canada
  • Communicate the future features slate to internal and external stakeholders
  • Maintain strong understanding of television and home entertainment distribution
  • Analyze and study the tv and film library; keep the theatrical slate presentation materials updated for internal and external presentations.

GTM (Go-to-Market) New Release Feature Film Strategy, Publicity and Consumer Media

  • Define title specific New Release feature film campaign strategies that best drive conversation in digital home entertainment window
  • Manage title level P&L
  • Adapt and tailor U.S. media briefs to Canada, and share the media strategy with the media agencies
  • Review and approve media plans and communicate campaign progress across the team
  • Prepare publicity and digital marketing briefs for agencies; communicate press opportunities with talent and review final proposals
  • Analyze marketing data and provide internal and external
  • Identify home entertainment release opportunities across Sony sister companies: PlayStation, Consumer Electronics, and Music.

Account Management – Digital Home Entertainment Retail accounts and Streaming clients

  • Work with Director, Features Marketing to create title-level home entertainment plans, focusing on franchise film and tv content
  • Manage B2B marketing support of the Canadian Home Entertainment digital retail accounts
  • Support Home Entertainment sales team by using data, market research and platform understanding to guide local shopper marketing
  • Draft sales presentations, market updates and deliver creative to help sales team promote content
  • Understand home entertainment retailer’s capabilities and define strategies on how to best merchandise film and tv content on streaming platforms
  • Host monthly client/account meetings

Third Party Product Support

  • Support brand management of 3rd party including Crunchyroll
  • Working directly with Crunchyroll team to understand key priority releases
  • Working alongside Marketing team to create of the monthly sales presentations

Vendor Management and Finance

  • Work alongside Dir. Features Marketing and Supervisor on quarterly/annual Digital Home Entertainment Marketing budget review
  • Manage invoice submissions, vet incoming vendor invoices
  • Collaborate with the studio’s key vendors

Social Media

  • Work alongside Marketing team to set the social strategy
  • Collaborate with Marketing team to draft annual social content calendar and develop social content

 Other / Special Projects:

  • Work alongside team to host client screening events
  • Draft Ad hoc presentations
  • Oversee various special marketing projects in support of the SPE and SPT (Television) content distribution business

Team Support:

  • Provide guidance and mentorship to marketing team fostering growth and development of more junior marketers
  • Monitor competitive activities in broadcast and streaming home entertainment to refine the marketing strategy
  • Stay updated on social media marketing standards and creative asset production
  • Understand and align with Sony’s governance and strategies
  • Promote the values of Sony Pictures Entertainment

Knowledge

  • Must have 6-8 years in managing direct-to-consumer marketing campaigns
  • Must have expertise in media including traditional and digital media, programmatic, social, search
  • Must have knowledge and interest in the features and tv media distribution landscape, and strong grasp for today’s tv and features streaming landscape 
  • Must have knowledge of creative asset production, social media content, digital and social media marketing activities
  • Must have expert level knowledge of social platforms such as Meta (Facebook, IG), YouTube, Pinterest, SnapChat and X 
  • Must be a creative thinker; able to generate ideas and have a keen eye for creative and brand marketing 
  • Must have previous experience managing projects and small marketing teams

Skills

  • Must be self-motivated and dedicated to performing above expectations 
  • Must be a team player; must enjoy working a cross team and collaborating effectively 
  • Must be an excellent communicator
  • Must have impeccable attention to detail and highly organized
  • Ability to communicate clearly and concisely with all levels of management
  • A high standard in influencing and interpersonal skills to build and develop strong internal and external relationships. 
  • Proficient in Microsoft Office 365 
  • Effective organizational skills with the ability to handle multiple tasks and to prioritize successfully 
     

Abilities

  • Be comfortable with ambiguity in a dynamic, changing, commercial environment 
  • Understands the importance of team culture & values. 
  • Always acts collaboratively and builds successful partner relationships

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About The Company

Hi, we’re Sony Pictures EntertainmentWe are in the business of creativity … making some of the most beloved film and television of all time for every platform in the world. As the most creative and proudly independent studio, our future is boundless.Sony Pictures Entertainment is a division of Sony Corporation, a creative entertainment company built on a foundation of technology. Along with our sister companies, we make movies, television, music and games that engage billions of people, connecting creators and audiences around the globe.We are looking for innovators to join us as we forge the future of entertainment!

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