Senior Manager - SEO
Job Summary
Job Description
Upstox, a leading Fin-Tech company in India, is looking for a Senior Manager - SEO. This role involves leading the SEO function, overseeing the team, and driving SEO strategy to align with business goals. Key responsibilities include owning performance outcomes of SEO-optimized content, setting KPIs, executing campaigns within budget, and continuously auditing website performance. The role requires collaboration with content, editorial, and design teams, as well as external partners for link-building and authority enhancement. A strong understanding of SEO tools like Google Analytics, Search Console, SEMrush, and Screaming Frog is essential, along with proficiency in content management systems. The ideal candidate will have strong analytical skills and experience in digital marketing ecosystems.
Must have:
- Minimum 8 years of SEO experience
- Experience leading SEO teams
- Proficiency in SEO and analytics tools
- Strong analytical skills
- Excellent communication skills
Good to have:
- Experience in Fin-Tech
- Knowledge of content management systems (WordPress)
- Understanding of adjacent digital marketing functions
- Technical expertise in HTML, CSS, and PHP
- Experience driving results and ownership mindset
7 skills required
Job Details
About us:
Upstox is one of India's leading Fin-Tech companies with a mission to simplify trading & investing to make it easily accessible to the masses. We aim to enable everyone, from new investors to seasoned traders, to invest across multiple categories with our state-of-the-art trade & investment platform and commission-free pricing. We offer numerous asset categories to invest in, like Stocks, Digital Gold, IPOs, Mutual Funds, and more.
By focusing on our customers’ needs and equipping them with personalized yet powerful tools, we witnessed a steep growth of 800% in our customer base from 25 Thousand in 2017 to 2 Lakh in 2019. With 1500% growth in 2020, currently, over 3 million customers trust us with their investment decisions, thus setting us on the course to become an industry leader in the country.
The company was founded in 2009 by Ravi Kumar and Shrinivas Viswanath, and in2016 Kavitha Subramanian joined as the third co-founder. Backed by Ratan Tata, weraised $4 million in Series A funding (2016) led by Kalaari Capital. In 2019, US-based investment firm Tiger Global Management invested $25 million in a Series B funding round. Visit our Linkedin page to learn more about us.
Do visit our Linkedin page to know more about us.
Responsibilities:
- Lead the SEO function, overseeing all activities of the SEO team and support personnel to ensure alignment with overall business goals.
- Own performance outcomes of SEO-optimized content, setting quarterly and annual KPIs, and ensuring campaigns are executed within budget and timelines.
- Define and drive SEO strategy, ensuring alignment with broader content and business objectives to maximize reach, engagement, and value.
- Continuously audit and review website and content performance to identify optimization opportunities, creative solutions, and areas for improvement.
- Collaborate cross-functionally with Content Marketing, Editorial, and Design teams to develop high-quality, optimized content for both online and offline channels.
- Partner with external stakeholders such as journalists, influencers, and content partners to drive effective link-building and authority-enhancing initiatives.
- Conduct in-depth SEO research and leverage audience insights to shape data-driven content strategies and keyword targeting.
- Utilize SEO tools such as Google Analytics, Search Console, SEMrush, Screaming Frog, and others to monitor site health, identify trends, and uncover optimization opportunities.
- Lead SEO audits and ensure adherence to the latest algorithm changes and industry best practices.
- Support the measurement and analysis of PPC efforts, integrating findings to enhance overall search performance.
Experience and Qualifications:
- Minimum of 8 years of proven experience in designing and executing SEO strategies in fast-paced environments, ideally in a Senior SEO Manager or equivalent leadership role
- Demonstrated ability to lead and manage high-performing SEO teams, with clear ownership of team performance and outcomes
- Strong analytical skills with the ability to derive actionable insights from raw data and research to inform SEO strategies and content planning
- Proficient in content management systems such as WordPress, and skilled in using SEO and analytics tools
- Well-versed in digital marketing ecosystems, with a solid understanding of adjacent functions such as content marketing, PR, social media, web development, on-site UX, and off-site optimization
- Hands-on technical expertise in HTML, CSS, and scripting languages like PHP is preferred
- Excellent written and verbal communication skills, with the ability to collaborate cross-functionally and influence stakeholders
Psst… tips on how you can beat the competition:
If you can showcase your abilities to:·
Be self-driven / quick starter·
Have an ownership mindset·
Aggressively drive and deliver results
If you fit the above description, we would love to connect with you! APPLY NOW A basic requirement but one that many forget: Make sure you go through our website, download our app and give us feedback!
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