Senior Strategic Partnership & Loyalty Marketing Manager

Job Responsibilities :

Razer is seeking a dynamic and data-driven Strategic Partnership & Loyalty Marketing Manager to lead the development and optimization of our partner-driven growth initiatives and customer loyalty programmes within our e-commerce business. This hybrid role combines strategic partnership development with loyalty programme management to drive measurable outcomes in customer acquisition, retention, and lifetime value.

Program Strategy & Growth

• Develop and execute strategies to grow Razer’s global partner ecosystem and loyalty programme, ensuring profitability and long-term success.
• Identify and onboard new performance-based partners and loyalty members to expand reach and diversify traffic sources.
• Build and maintain strong relationships with partners and loyalty stakeholders globally, offering support and resources to optimize performance.

Loyalty Programme Management

• Lead the design, implementation, and optimization of Razer’s loyalty programme to enhance customer retention and lifetime value.
• Analyse customer behaviour, segmentation, and market trends to develop targeted rewards and engagement strategies.
• Collaborate with CRM, product, and customer service teams to ensure seamless integration of loyalty initiatives across touchpoints.
• Monitor programme performance metrics (e.g., repeat purchase rate, redemption rate, CLV) and provide actionable insights.
• Manage loyalty programme budgets, vendor relationships, and ensure compliance with data privacy and regulatory standards.

Outreach & Partnership Development

• Conduct outreach to potential collaborators, presenting the value of joining Razer’s performance-driven partner program.
• Negotiate and finalize partnership agreements with favourable, mutually beneficial terms.
• Explore new partnership models including influencers, content creators, and referral platforms.

Campaign Coordination & Execution

• Coordinate the production and approval of digital assets for partner campaigns, ensuring brand consistency and timely delivery.
• Set up and manage performance campaigns across partner channels, tracking results and optimizing for ROI.
• Collaborate with internal teams to align partner campaigns with product launches and seasonal promotions.

Performance Analysis & Reporting

• Monitor and analyse partner performance metrics including clicks, conversions, and revenue contribution.
• Prepare detailed reports and dashboards with actionable insights for internal stakeholders and senior management.
• Present performance reviews and strategic recommendations to leadership on a regular basis.

Cross-Functional Collaboration

• Work closely with digital marketing, CRM, product, and business units to align partner efforts with broader marketing goals.
• Ensure consistent communication and collaboration across global teams to support campaign execution and performance tracking.

Process Improvement & Quality Assurance

• Identify opportunities to improve workflows, partner onboarding, and campaign setup processes.
• Implement best practices to enhance the efficiency, scalability, and effectiveness of the partner program.

Pre-Requisites :

• 5–7 years of experience in affiliate marketing or performance partnerships, or loyalty programs management.
• Strong analytical skills with experience in partner tracking platforms and attribution tools.
• Excellent communication, negotiation, and relationship-building skills.
• Familiarity with affiliate platforms (e.g. Impact, Rakuten, CJ). Experience with influencer tools is a plus.
• Self-starter with the ability to manage multiple projects and deadlines.
• Passion for technology and consumer electronics is a plus.