About the job
SummaryBy Outscal
Responsibilities
- Create engaging content across various formats.
- Oversee day-to-day delivery of social content campaigns and ensure brand consistency.
- Facilitate scaling brand and product awareness through various social media channels.
- Work with the Marketing and Product teams to plan and execute the social media editorial content calendar on a monthly basis.
- Produce multimedia content, including videos and live streams, to enhance user engagement.
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience across all appropriate channels.
- Monitor gaming trends and industry news to ensure content is relevant, fresh, and engaging.
- Create actionable plans to both grow and maintain followers through popular social media platforms such as but not limited to Twitter, Facebook, Instagram and TikTok.
- Create and execute upon the monthly editorial calendar which includes monthly KPIs and initiatives.
- Maintain social media best practices and provide all marketing team members and stakeholders with updates on new channel features.
- QA social media posts prior to setting up a social media management platform.
- QA social media posts once live to verify external links, post fits in UI and community sentiment/feedback.
Requirements
- 1-3 years of experience in content creation or digital marketing, preferably within the gaming sector.
- Bachelor's degree in marketing, communications, journalism, public relations or related field.
- Experience with social media management and analytics tools such as Sprout Social and Hootsuite.
- Adobe Creative Suite, Figma, and Canva experience preferred.
- The ideal candidate should have a deep understanding of gaming culture, trends, and the digital landscape.
- Excellent writing, editing, and communication skills.
- General knowledge of Search Engine Optimization, tagging and internet ranking for web content.
- Strong passion for and knowledge of the gaming industry and player communities.
- Video game industry experience is heavily preferred.
- Additional Requirements:
- Ability to self-motivate and work individually, while also working within a highly collaborative team.
- Proven track record of successfully managing and growing multiple platform presences while maintaining a positive, professional image of the organization.
About The Company
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
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