Affiliate Manager

Let’s start with the role:As our new manager, supporting Betano's highly successful international launch, you will join a vibrant and energetic team of 15 passionate marketers. Your combined skills in affiliate marketing, media buying, and business development will play a pivotal role in Kaizen Gaming’s growth. Your responsibilities will focus on managing the network of affiliates and publishers in Ghana and Nigeria. You will implement the agreed-upon strategy with the Country Manager to the Marketing team while also making recommendations on campaign approaches and maximize results. As a member of the broader marketing team, you will also work closely with internal and external stakeholders to support and execute campaigns that combine creative briefs with data-driven decisions.As a manager, you will:* Acquire new partners (including negotiations and deal optimization);* Identify new acquisition channels, build business cases and execute campaigns;* Generate weekly, monthly, quarterly and yearly business reports for the market;* Implement promotional campaigns and growth strategies;* Be responsible for Performance Monitoring & Reporting (including in-depth business KPI reporting and presentation);* Provide proactive account management by offering solutions to affiliate partners and suggesting methods to increase revenue through copywriting techniques, promotional channels and unique marketing tactics;* Manage our Ad-serving & Campaign-tracking platform;* Monetize partnerships with major affiliates and publishers;* Manage the affiliate platform CRM & budget allocation, including commissions and spend;* Stay up to date on competitors, industry trends, relevant products and markets;* Create and implement bonus incentive schemes for affiliates;* Build and maintain relationships with affiliates;* Provide training and support in regards to the ad-serving platform;* Identify opportunities for ad-hoc activations and growth tactics.What you’ll bring:* A degree in Marketing / Business Administration / Management or other relevant fields (a Master’s Degree in a related field will be considered a plus);* Minimum of 2 years of proven experience in Affiliate marketing or a relevant role (past experience in the iGaming / Sports / Casino industry is a plus);* Native-level proficiency in English;* Based in the country;* Excellent written and verbal communication skills in English;* Expertise in both NG & GH markets and affiliate marketing; * Very strong numeracy skills with an advanced understanding of cost control;* Excellent sales, negotiation and problem-solving skills;* Advanced proficiency in Excel and Google Sheets as preferred tools for making data-driven decisions;* In-depth understanding of commercial models and local market needs;* Solid understanding of marketing techniques;* Strong analytical skills and the ability to work under tight deadlines;* Fast learner and effective collaborator within a team;* Ability to make business decisions based on data;* Excellent understanding of brand awareness and growth strategies.