Marketing and Campaigns Lead – Land

Thales is seeking a Marketing and Campaigns Lead for its Land domain, focusing on Protected Vehicles, Integrated Weapon Systems, and Explosive Ordnance Services. This role involves translating business priorities into targeted marketing strategies, developing value propositions, and delivering integrated campaigns for domestic and international market expansion. The lead will analyze market trends, collaborate with various teams, and optimize marketing activities to support growth targets.

Must Have

• Develop differentiated value propositions and deliver integrated campaigns.
• Translate business and export sales objectives into clear segment marketing strategies and priorities.
• Analyze market trends, customer needs, competitive dynamics, and segmentation across the Land domain.
• Develop integrated value propositions and messaging for key domestic and international customers.
• Lead the Segment Marketing Plan and execute targeted, multi-channel campaigns.
• Collaborate with Sales, Product Lines, Account Teams, and Regional Marketing.
• Track performance, report on KPIs, and continuously optimize marketing activities.
• Proven experience converting business goals into actionable marketing strategies, ideally for export or international markets.
• Experience with defence market dynamics, procurement processes, or vehicle systems.
• Strong expertise in customer value–based marketing within defence, automotive, aerospace, or high-tech sectors.
• Demonstrated capability in end-to-end campaign development and execution.
• Excellent analytical skills with the ability to interpret complex market data to guide decisions.
• Strong communication and stakeholder management skills across cross-functional teams.
• Australian citizenship and eligibility to obtain and maintain a Defence security clearance.

Perks & Benefits

• Family Friendly Workplace
• Work180 Employer endorsement

At Thales, we know technology has the ability to make our world more secure, sustainable, and inclusive – and that it’s all driven by human intelligence.

Because it takes human intelligence to build and power the systems and solutions that people depend on every day. So we stay curious and make space for diverse points of view. We share what we know and we challenge what’s possible.

From manufacturing and engineering to cybersecurity and space, we’re driving progress in some of the world’s most important industries – and working together to build a future we can all trust.

In this key role, you will translate business priorities into targeted marketing strategies for our Land domain, consisting of Protected Vehicles, Integrated Weapon Systems, and Explosive Ordnance Services.

Responsibilities

• Develop differentiated value propositions and deliver integrated campaigns that support both domestic and international market expansion
• Translate business and export sales objectives into clear segment marketing strategies and priorities
• Analyse market trends, customer needs, competitive dynamics, and segmentation across the Land domain
• Develop integrated value propositions and messaging for key domestic and international customers
• Lead the Segment Marketing Plan and execute targeted, multi-channel campaigns for priority accounts and regions
• Collaborate with Sales, Product Lines, Account Teams, and Regional Marketing to ensure alignment and impactful delivery.
• Track performance, report on KPIs, and continuously optimise marketing activities to support growth targets

Requirements

• Proven experience converting business goals into actionable marketing strategies, ideally for export or international markets.
• Experience with defence market dynamics, procurement processes, or vehicle systems
• Strong expertise in customer value–based marketing within defence, automotive, aerospace, or high-tech sectors
• Demonstrated capability in end-to-end campaign development and execution.
• Excellent analytical skills with the ability to interpret complex market data to guide decisions.
• Strong communication and stakeholder management skills across cross-functional teams

GOOD TO KNOW

Prior to being offered employment, you will need to complete pre-employment police and (role dependent) medical checks.

A Defence security clearance is required for this role; applicants must be Australian citizens and eligible to obtain and maintain an appropriate clearance.

Additional information with regards to clearances is available from the Australian Government Security Vetting Agency website http://www.defence.gov.au/AGSVA/. In some cases, individuals who hold a current clearance from a foreign government may be eligible to have this clearance recognised by the Australian Government and be eligible for this role.

The Australian Defence Trade Controls Act (DTCA) is applicable and as such, your nationality may be a factor in determining your suitability for this role.

The U.S. International Traffic in Arms Regulations (ITAR) and/or Export Administration Regulations (EAR) are applicable and as such, your nationality may be a factor in determining your suitability for this role.

We are recognised as a Family Friendly Workplace.

We are proud be to endorsed as a Work180 Employer, read more about our WORK180 endorsement.

WE ENCOURAGE YOU TO APPLY

After you have applied, you will receive an email acknowledging your application. We’ll then provide a personalised experience for suitable applicants as we progress the selection and assessment process. Prior to being offered employment, you will need to complete pre-employment police and depending on the role type, medical checks as well.

It’s easy to dismiss the perfect opportunity if you don’t see yourself as the perfect fit. If this role feels right – no matter your background or personal circumstances – please introduce yourself or join our community. We’re committed to supporting a diverse workplace, and that starts here.

We’re proud to be endorsed by WORK180 as an Employer for All Women, but we know there’s always more we can do. We’ll continue to foster industry partnerships, employee resource groups (ERGs) and development opportunities to make Thales a genuinely equitable employer, for everyone.

Read more about our WORK180 endorsement.