Marketing and Content Lead

TSA

| Collingwood Victoria, Australia (Hybrid) | Part Time | 1 day ago

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Job Summary

Our client, a fast-growing finance group, is seeking a Marketing and Content Lead to shape the brand and digital experience for a new wellbeing program. This part-time, hybrid role involves leading content creation, managing website development, and supporting retreat launches and community engagement, contributing to a values-driven organization focused on exceptional client outcomes and broker support.

Must Have

Develop and implement marketing approaches
Lead content creation across all platforms and social media
Manage website development, updates, and digital user experience
Produce meaningful content around wellness, retreats, and conscious living
Support videography, photography, editing, and basic graphic design
Manage digital assets and schedule tools
Contribute to launch plans, campaigns, promotions, and digital comms
Provide on-the-ground support at retreats for content capture
Experience in marketing within wellness, lifestyle, hospitality, and experiences
Strong copywriting and storytelling abilities with a refined creative sense
Confidence in videography, editing, photography, and basic graphic design
Experience managing or helping launch websites and digital brand assets
Strong understanding of social platforms and visual content creation
Ability to think strategically and creatively while working autonomously
Curiosity, initiative, and ability to thrive in an evolving environment

Perks & Benefits

Contract or Part-Time PAYG options
Hybrid work model (1 day in Collingwood office + WFH flexibility)
Opportunity to co-create a new wellness venture with purpose and intent
Supportive, values-led team
Creative, calm, and meaningful work supporting retreat experiences
Opportunity to shape a brand from its foundational stage
Immediate start available

Job Description

About The Company

Our client is an established and fast-growing finance group helping Australians achieve their property and investment goals. With kindness, honesty, service, and connection at the core of their culture, they are building a reputation for doing business differently — delivering exceptional client outcomes while supporting brokers with genuine care, guidance, and growth opportunities.

This is a unique opportunity to help craft, elevate and communicate a brand from its earliest foundation, joining a values-driven, purpose-focused organisation that supports calm, creativity, and balanced working rhythms.

About The Opportunity

The primary purpose of this position is to lead marketing, content, and brand storytelling for a new program to be launched — shaping its presence, voice, and digital experience while supporting retreat launches and community engagement.

Working approx. 2–2.5 days per week, this role can be structured as part-time PAYG or contractor, with a blend of 1 day in the Collingwood office + 1–1.5 days WFH, and the flexibility to attend retreats when required.

Your responsibilities will include:

Develop and implement marketing approaches with clarity and purpose
Lead content creation across all platforms and social media
Manage website development, updates, and ongoing digital user experience
Produce meaningful content around wellness, retreats, and conscious living
Support videography, photography, editing, and basic graphic design
Manage digital assets and schedule tools with organisation and ease
Contribute to launch plans, campaigns, promotions, and digital comms
Provide on-the-ground support at retreats when required, including content capture