Sr. Media Planner

Experience Required:

● 2 to 3 years of experience

Major Roles & Responsibilities:

● Understanding business objectives of the clients

● Responsible to get the new campaign briefs

● Identify the best possible platforms and create a plan basis the marketing objectives

● Understanding the benchmark rates from the buying team before sharing the plan to the clients

● If any requirement of third parties - coordinate with the internal third party team to get the best possible rates

● Ensuring the media plan is shared with the clients

● Work on iteration on the media plans basis feedback from the clients as and when required

● Sharing the estimate to the client and getting the approval and getting the POs in place from the client.

● Ensuring campaigns commences on time without any major delay.

● Monitoring the campaigns along with the buying team and ensuring the rates are in par with the media plans

● Using Analytics tool such as Google Analytics, SEMrush for industry benchmarking

● Overseeing and assisting the Media Strategist in the day-to-day executions.

● Taking accountability for the work assigned and ensuring a smooth workflow between planning and buying team.

Skills Required:

● Strong Communication & Time management skills

● Strong attention to detail, problem solving attitude and having an analytical mind

● Knowledge of Google Analytics, SimilarWeb, SEMrush

● Knowledge of Amazon Ads, Flipkart Ads