UA Manager (Meta) — R&D project

Requirements

• Proven User Acquisition experience
• Ability to work effectively with creative managers
• Excellent research skills, including audience analysis, competitor research and performance marketing channels
• Structured thinking and strong project management skills
• Ability to present research findings and ideas clearly and persuasively
• Data-driven and analytical approach
• Upper-Intermediate English level

Would be a plus:

• Copywriting experience
• Experience working with funnels (or funnel optimization)

Responsibilities

• Own the User Acquisition process within the R&D team, including campaign launches, day-to-day management, performance analysis, and ongoing optimization.
• Take a data-driven approach to analyzing campaigns, funnels, and creatives on a daily basis and develop clear “rules of engagement” for advertising campaigns.
• Generate creative ideas in collaboration with SMM, PMM, and GM.
• Conduct audience research from a performance marketing perspective, including demographics, interests, behaviors, and pain points.
• Organize brainstorming sessions and develop marketing hypotheses (creatives, funnels, ad campaigns) with PMM, CMM, and GM.