Account Manager - Digital

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in our Amsterdam, Netherlands Office

We’re looking for an energetic and results-driven Account Manager to join our Smartcore sales team. In this role, you’ll combine strategic account management with business development, focusing on building, growing, and retaining a portfolio of accounts within the food ingredients and nutrition industry. You’ll also tap into our established relationships with 2,500+ exhibitors across world-class health and nutrition events to uncover new business opportunities.

Principal Duties and Responsibilities

Account Management & Growth

• Build and nurture relationships with a portfolio of existing accounts.
• Present tailored digital marketing solutions that boost brand awareness and generate high-quality leads.
• Develop account-specific growth strategies using our data-driven insights and specialized digital content channels.
• Strengthen relationships with key decision-makers at industry-leading companies.

Business Development & Revenue Generation

• Re-engage lapsed accounts and convert them into active clients through strategic campaigns.
• Identify and pursue new business opportunities within assigned accounts.
• Collaborate with the business development team to optimize account retention and growth.
• Use consultative selling techniques to understand client objectives and deliver solutions that improve ROI.
• Create compelling proposals that showcase measurable ROI through impactful digital marketing campaigns.

Client Relationship & Operations

• Act as the primary point of contact for assigned accounts, ensuring an exceptional customer experience.
• Maintain accurate account information, sales activities, and pipeline data in Salesforce.
• Address client concerns proactively and resolve issues to ensure high retention rates.
• Provide regular reporting on account performance, revenue forecasts, and campaign ROI metrics.

Qualifications

Experience & Skills

• 3-5+ years of proven experience in B2B account management with a track record of growing accounts.
• Experience in converting lapsed accounts and securing new business.
• Demonstrated success in meeting or exceeding revenue targets and account growth objectives.
• Expertise in managing large account portfolios.
• Skilled in consultative selling, with the ability to uncover hidden opportunities and guide clients toward effective solutions.

Technical & Industry Knowledge

• Familiarity with digital marketing solutions and strategies (highly preferred).
• Knowledge of the food ingredient and/or nutraceutical industries is a plus.
• Proficiency in Salesforce CRM or similar systems.
• Understanding of integrated B2B marketing campaigns, including content marketing, email marketing, and lead generation.

Core Competencies

• Excellent communication and presentation skills, with the ability to engage C-level executives.
• Strong negotiation skills and a proven ability to deliver measurable ROI.
• Analytical mindset with the ability to leverage data-driven insights for cross-selling and up-selling.
• Advanced written and verbal communication in English; additional languages are a plus.
• Willingness to travel for client meetings and industry events.

Key Success Metrics

• Achieving revenue generation and account growth targets.
• Maintaining high account retention rates and client satisfaction scores.
• Successfully converting lapsed accounts into active clients.
• Driving cross-selling and up-selling performance across our digital products portfolio.

Why Join Us?

At Smartcore, you’ll be part of a team that’s passionate about delivering smarter digital marketing solutions. You’ll have the opportunity to work with industry leaders, leverage cutting-edge data, and make a measurable impact on your clients’ success. If you’re ready to take your career to the next level, we’d love to hear from you!

About Smartcore : Smartcore Digital

Smartcore is your trusted partner for smarter B2B food and nutrition marketing campaigns. As part of Informa Markets, we leverage high-quality data sourced from tradeshows, digital platforms, and webinars to deliver impactful results.

We specialize in digital marketing, helping clients connect with their buyers through campaigns that maximize brand awareness, generate high-quality leads, and deliver measurable ROI. With access to invaluable data—including a global network of over 400,000 ingredients buyers—alongside data-driven insights and specialized digital content channels, we stand out as a leader in the industry.

As the official digital marketing provider for Fi Europe and Vitafoods Europe, we offer exclusive access to verified visitor data and help clients engage with event attendees through tailored digital marketing campaigns that deliver results.

We proudly collaborate with leading companies in the food and nutraceutical ingredients industry.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to 4 days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 24 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, fully-funded disability insurance, access to health apps and more
• Monthly commuting and travel costs and reimbursed based on your distance between your home and the office.
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.