BD Manager ( STE )

The BD Manager (STE) role involves generating new business leads through customer relationship development, cold calling, and market research. It also focuses on strengthening existing customer relationships by understanding their business strategy and needs. Key responsibilities include developing sales plans, delivering sales campaigns against targets, and maintaining accurate customer information in Salesforce. The role requires establishing a strong network within the aviation industry and supporting finance in resolving bad debt. It also involves mentoring Account Executives.

Must Have

• Generation of new business leads
• Maintain and strengthen existing customer relationships
• Develop Sales plans and approaches to grow existing customer account share of wallet
• Deliver assigned Sales campaigns against accounts, products and revenue targets
• Establish a strong network with clients in the aviation industry
• Over 5 years of experience in government affairs or sales
• Native Mandarin speaker with fluent English speaking skills
• B2B solution sales, including data, media, consulting, and events
• New business development and extensive experience in cold calling
• Proficient in building interpersonal networks
• Sales of information/software solutions
• Communication skills
• Proactive and self-motivated
• Strong organizational skills
• Results-oriented work style
• Competitive and strategic analysis capabilities

Company Description

• Generation of new business leads, through customer relationship development, cold calling, attendance at industry related events and market searching
• Maintain and strengthen existing customer relationships through demonstrating a detailed understanding of customer business strategy and needs
• Develop Sales plans and approaches to grow existing customer account share of wallet, through cross and up selling as well as the sale of integrated packages, sponsorship and advertising
• Develop retention campaigns in collaboration with Exhibitor Marketing teams
• Deliver assigned Sales campaigns, against accounts, products and revenue targets
• Development of brand and industry specific knowledge, including competitor events, to enhance and improve new business sales performance
• Support on the on-site re-booking of existing customer accounts
• Communicate to leadership the latest customer pipeline and booked information through accurate use of Salesforce reporting
• Maintain accurate and timely customer information and notes within Salesforce (CRM system)
• Manage the handing over of Sale information and customer requirements (via Salesforce) to the Event Operations and Event teams
• Support Finance in resolving bad debt customers as a final escalation point
• Act as an informal mentor to Account executives to share industry knowledge and experience (Manager role only)
• Perform additional responsibilities as assigned

Job Description

1. Establish a strong network with clients in the aviation industry.

Qualifications:

• Over 5 years of experience in government affairs or sales.
• Native Mandarin speaker with fluent English speaking skills.

Key Skills Required:

• B2B solution sales, including data, media, consulting, and events.
• New business development and extensive experience in cold calling.
• Proficient in building interpersonal networks.
• Sales of information/software solutions.
• Communication skills.
• Proactive and self-motivated.
• Strong organizational skills.
• Results-oriented work style.
• Competitive and strategic analysis capabilities.

Qualifications

Qualifications:

1. Bachelor’s degree in Journalism, Marketing, Communications, or a related field.

2. At least 2-3 years of experience in digital and B2B marketing, including business copywriting and social media content creation.

3. Must possess excellent proofreading skills and attention to detail.

4. Strong practical experience in content marketing and familiarity with SEO knowledge.

5. Fluent in both Mandarin Chinese and English, with excellent written and verbal communication skills.