Acquisition and Performance Specialist

Company Description

Experian is a global data and technology company that drives opportunities for people and businesses worldwide. We help redefine lending practices, discover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics, and software. We also assist millions of people in achieving their financial goals and help them save time and money.

We operate in a variety of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many other industrial segments.

We invest in people and advanced new technologies to unlock the power of data. As a FTSE 100 index company, listed on the London Stock Exchange (EXPN), we have a team of 22,500 people in 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Description

Job description

Lead and execute the digital channel growth strategy through acquisition channels (paid, earned, and owned) in order to acquire, activate, and retain customers, maximizing results and minimizing acquisition costs. Support the implementation of tracking, measuring, and optimizing digital campaigns through paid media, email marketing, and organic channels like social media and SEO.

Job Responsibilities:

1. Accompany the acquisition strategy through digital channels (owned, paid, and earned).

2. Plan the paid media strategy to achieve acquisition objectives in both performance and conversions (leads and purchases).

3. Create digital content campaigns for owned, earned, and paid channels.

4. Monitor the optimization and management of advertising campaigns on platforms like Google, Meta, LinkedIn, among others.

5. Research market behavior in the digital ecosystem to feed the digital strategy in paid media: keywords, audience segmentation, competitor analysis.

6. Support interaction and liaison with the brand and PR area.

7. Implement remarketing and personalization practices to improve the effectiveness of digital campaigns.

8. Analyze campaign performance and metrics to identify improvement opportunities and strategy adjustments.

9. Work as a team in the elaboration of effective and creative ads in relation to the public and market.

10. Monitor the end-to-end lead acquisition process, always seeking efficiencies in the process and with related areas.

11. Control and responsibly use investment budgets for media buying, always seeking profitability and maximization.

12. Keep track of paid media investment spending.

13. Stay updated on trends and changes in digital advertising platforms.

14. Collaborate with the Digital and Go To Market team on the Full Funnel acquisition and loyalty strategy.

15. Implementation of tags, UTMs, pixels for action measurement.

16. Interpret business needs into technical requirements.

17. Support in the design of hypotheses and conception of A/B test experiments and results.

18. Documentation of processes related to your position.

What are we looking for?

• Skills to connect business needs with digital marketing actions.
• Advanced analytical skills to interpret data and make informed decisions: CPC, CPL, CAC, ROAS, LTV, LTC/CAC
• Familiarity with audience segmentation and personalization techniques in digital advertising.
• Excellent communication and collaboration skills for working with multidisciplinary teams.
• Knowledge in Data Analytics tools, such as Tableau, Elastiq, Powerbi, Looker Studio, GA4, Adobe Analytics etc.
• Advanced knowledge in full digital marketing: email marketing, Social media, CMS administration and social networks.
• Ideal knowledge in creating funnels and marketing attribution models.

Qualifications

Education: Professional in Marketing, Advertising, Business Administration or related careers.

Experience: Proven experience in managing paid media campaigns and optimizing performance and full-funnel strategies.

Required technical knowledge:

• Deep knowledge of digital advertising platforms (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, programmatic).
• Knowledge in analytics tools: Google Analytics (GA4), Google Trends, Google Tag Manager, Google Search Console, SEMrush, Adobe Analytics, etc.
• Knowledge in implementing pixels, events, conversion tags in Google suite. It's a plus if you have the same knowledge in Adobe suite.
• Knowledge in email marketing and marketing automation tools.
• Knowledge in AI tools for optimizing Digital Marketing actions.
• Intermediate/advanced Excel.

Languages: English B1 or higher

Additional Information

Our uniqueness is that we celebrate what makes us different. Experian's culture and people are key differentiators. We take our people agenda very seriously and focus on what really matters: DEI, work-life balance, development, authenticity, engagement, collaboration, well-being, reward and recognition, volunteering... and the list goes on. Experian's strong people-first approach has been recognized: Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 stars), to name a few. Take a look at Experian Life on social media or our careers site to understand why.

Experian is proud to be an equal opportunity and affirmative action employer. Innovation is a fundamental part of Experian's DNA and practices, and the diversity of our workforce drives our success. Everyone can succeed at Experian and bring their whole selves regardless of gender, ethnicity, religion, color, sexuality, physical ability, or age. If you have any disability or special needs that require accommodations, please let us know as soon as possible.

Experian Careers - Creating a better tomorrow together