Advertising Account Manager
PopReach
Job Summary
SHIFT44 is seeking an energetic, creative, and driven Advertising Account Manager to join their fast-paced and rapidly growing team. This role serves as the primary point of contact for SHIFT44’s clients, driving month-over-month revenue growth across multiple products and verticals. The manager will build and maintain strong relationships, align client campaign needs with traffic opportunities, monitor performance, and optimize campaigns to maximize ROI and revenue. They will also ensure compliance, create reports, and represent the company at industry events, focusing on client success and budget expansion.
Must Have
- Build and maintain strong, long-term relationships with advertising partners
- Serve as a trusted partner by aligning client campaign needs with available traffic and inventory opportunities
- Monitor campaign performance, analyze results, and identify opportunities for optimization
- Execute campaign optimizations and strategic adjustments to improve performance
- Ensure compliance and quality control for all client campaigns
- Exceptional verbal and written communication skills
- Strong computer proficiency
- Skilled in relationship-building and negotiation
- Familiarity with media metrics, campaign tracking, and optimization strategies
Good to Have
- Excel expertise (formulas, formatting, and custom reporting)
- Experience serving as the primary client contact in digital marketing, e-commerce, affiliate, or paid media roles
Perks & Benefits
- Opportunities for internal growth and advancement
- Direct exposure to managers, executives, and C-suite leaders
- Work with a passionate, collaborative team
- Competitive compensation package
- 401(k) plan with discretionary company matching
- Access to a dedicated Financial Advisor
- Employer contribution toward health benefits
- Employer-paid short-term and long-term disability, AD&D, and life insurance
Job Description
This position is required to be on-site at the SHIFT44 office in Holbrook, NY.
About Our Company:
SHIFT44, a four-time (2020, 2021, 2022, 2023) Inc. 5000 Fastest Growing Companies in America, is part of Ionik Corporation (TSXV: INIK) following the acquisition in November 2023. SHIFT44 is a data-driven marketing services company that helps businesses acquire their best customers by utilizing proprietary digital technology and an expansive consumer audience. Led by a team of industry veterans, the company provides customized solutions for customer acquisition by leveraging self-declared, 1st party data, including demographic, attitudinal, and behavioral insights. We deliver meaningful content that captures audiences at scale and connects advertisers with consumers on a performance-based marketing model. SHIFT44 collaborates with major consumer brands like Unilever, Georgia Pacific, Sonic, and Netspend, as well as advertising agencies and growth-minded marketers across the United States.
About Ionik Corporation
Ionik, a Tier 1 Issuer on the TSX Venture Exchange, with shares also trading on the OTCQB Venture Market, is a technology-driven marketing and advertising solutions company that helps brands, advertisers, and publishers connect with their audiences through data-driven insights and advanced automation. By leveraging its extensive suite of technology, creative expertise, and proprietary first-party data, Ionik optimizes the entire customer acquisition and retention journey.
Ionik's platform unifies marketing automation, media activation, and data management to create a seamless advertising ecosystem, helping businesses efficiently source, retain, and monetize their customers.
About the Role
SHIFT44 is seeking an energetic, creative, and driven Advertising Account Manager to join our fast-paced and rapidly growing team. In this role, you’ll serve as the primary point of contact for SHIFT44’s clients, driving month-over-month revenue growth across multiple products and verticals.
This is an ideal opportunity for someone self-motivated, outgoing, and results-oriented — even if you don’t have direct experience in affiliate or paid marketing. We value ambition, curiosity, and the willingness to learn just as much as prior industry experience.
You’ll collaborate closely with our Senior Director of Advertisers, Sales and Operations teams, and C-level leadership to deliver measurable success for both SHIFT44 and our clients.
At SHIFT44, we believe in growing talent from within. We offer opportunities for advancement, mentorship, and leadership development as you expand your skills and career. In this on-site role, you’ll also have the chance to work directly with managers, executives, and senior leaders across the organization.
Responsibilities:
- Build and maintain strong, long-term relationships with advertising partners by understanding their business goals, KPIs, and success metrics.
- Serve as a trusted partner by aligning client campaign needs with available traffic and inventory opportunities.
- Communicate effectively about SHIFT44’s products, services, and those of our sister companies to drive engagement and growth.
- Respond promptly to advertiser requests and provide proactive support.
- Monitor campaign performance, analyze results, and identify opportunities for optimization to maximize ROI and revenue.
- Execute campaign optimizations and strategic adjustments to improve performance and meet client objectives.
- Ensure compliance and quality control for all client campaigns through consistent communication and monitoring.
- Create and deliver campaign assets, performance reports, and creative packages as needed.
- Uphold brand and compliance guidelines across all client initiatives.
- Represent SHIFT44 and our sister companies at industry events and conferences.
- Drive client success by developing strategies that enhance productivity, uncover new growth opportunities, and expand budgets.
What Success Looks Like
- Maintain daily communication with clients to drive revenue growth and ensure clear, effective digital strategies are in place.
- Develop and refine scalable advertiser service processes that consistently meet and exceed performance and efficiency goals.
- Maximize profitability for both SHIFT44 and clients through a deep understanding of each client’s business objectives — and how SHIFT44’s products and solutions can help achieve them.
- Build and strengthen strategic partnerships to enable and execute projects that extend beyond the scope of standard campaigns.
- Shorten onboarding timelines and streamline the go-live process by collaborating closely with internal teams in performance, product, and sales.
- Continuously optimize workflows and campaign processes to ensure repeatability, efficiency, and strong ROI.
- Analyze performance data regularly, proactively refining strategies to enhance results and client satisfaction.
- Deliver clear and consistent reporting to clients, internal teams, and leadership on a daily, weekly, and monthly basis.
What We’re Looking For
- Exceptional verbal and written communication skills.
- Strong computer proficiency, particularly in Microsoft Office — Excel expertise (formulas, formatting, and custom reporting) is a big plus.
- A proactive self-starter who thrives in a collaborative, team-oriented environment.
- Skilled in recruitment, relationship-building, and negotiation.
- Confident in managing and growing client partnerships with a focus on delivering results.
- Energized by a fast-paced, creative, and quick-thinking workplace.
- Familiarity with media metrics, campaign tracking, and optimization strategies.
- Bonus points for experience serving as the primary client contact in digital marketing, e-commerce, affiliate, or paid media roles.
Why SHIFT44:
- We prioritize internal growth and offer clear opportunities for advancement.
- You’ll have direct exposure to managers, executives, and C-suite leaders, giving you insight into the broader strategy of a dynamic media organization.
- Work with a passionate, collaborative team that values innovation and creativity.
- Competitive compensation package.
- 401(k) plan with discretionary company matching.
- Access to a dedicated Financial Advisor to support your personal financial goals.
- Employer contribution toward health benefits.
- Employer-paid short-term and long-term disability, AD&D, and life insurance for additional peace of mind.
Ready to grow with us?
This is an excellent opportunity for someone ambitious and ready to take ownership of their career. If you’re looking for a role where you can make an immediate impact and advance in a thriving digital media company, we’d love to hear from you.
SHIFT44 strives to foster a sense of belonging for everyone and to create a place for everyone to achieve their highest potential. We provide equal employment opportunities to all employees and applicants and prohibit discrimination or harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.