Beauty & Wellbeing Brand Manager (Simple)

The Brand Manager/Simple Content Manager is responsible for managing and growing the brand through brand-driven activation, renovation of the current core portfolio, and brilliant implementation of NPD platforms. This role involves championing competitive behavior, leading digital content creation, leveraging E2E marketing technology, and liaising with local social-first content agencies to ensure creative excellence, brand consistency, and effectiveness.

Must Have

• Develop a share-growth-oriented marketing plan
• Represent consumer insights, brand strategy, and product quality requirements
• Develop and lead implementation of integrated ideas & activation platforms
• Champion optimal launch of innovation platform
• Lead the development and execution of a market-specific content strategy
• Act as the brand's expert on the local market culture, communities, and social media platforms
• Own content effectiveness and excellence for the brands across consumer and shopper touchpoints
• Oversee the end-to-end content creation process
• Manage the relationship with key agency partners by providing clear and insightful briefs
• Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy
• 2-3 years classic brand management experience in an FMCG environment
• Business management and brand development experience
• Proven experience in leading creative content teams or projects
• Strong understanding of beauty products, trends, ingredients, and industry terminology
• Proven Strategic & Creative Skills: content strategy development, execution, and creating engaging, on-brand content
• Experience exploring and implementing new content creation technologies
• Proven success briefing, managing, and collaborating effectively with external agencies
• Comfort using analytics to measure content performance, derive insights, and make data-informed decisions

Good to Have

• Experience as a social media content creator with strong understanding for local culture and platform nuances and trends
• Demonstrable experience using generative AI tools for content creation

Job Purpose

The Brand Manager/ Simple Content Manager is responsible for managing and growing brand through brand-driven activation, renovation of current core portfolio and brilliant implementation of NPD platforms, guarantee creative excellence, brand consistency and effectiveness (ROI), via:

• Championing competitive behaviour and mindset throughout the business and translate it into targeted marketing activities to grow brand share & manage brand performance across 6P
• Leading the digital content creation for our Brand in the market
• Leveraging our E2E marketing technology capability (including Gen AI)
• Liaising with local social first content agencies. Guarantee creative excellence, brand consistency and effectiveness (ROI).

Main Responsibilities

• Development of a share-growth-oriented marketing plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel specific needs
• Represent consumer (insights), brand strategy and product quality requirements on the cross-functional discounter team
• Develop & lead implementation of integrated ideas & activation platforms based on the brand vision plan working with cross-function teams and external agencies.
• Champion optimal launch of innovation platform
• Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty

trends.

• Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends.
• Own content effectiveness and excellence for the brands across consumer and shopper touchpoints
• Oversee the end-to-end content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines, BET strategy and assets – ensuring it resonates with the communities we are engaging with.
• Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem.
• Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI

Experience

WHAT YOU NEED TO SUCCESS:

• 2-3 years classic brand management experience in an FMCG environment.
• Business management and brand development experience
• Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle).
• Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.
• Beauty Product Knowledge: Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc.
• Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content.
• Tech-Forward Approach: Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools.
• Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.
• Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy.
• Gen AI Application (preferred): Demonstrable experience using generative AI tools for content creation