Business Intelligence Analyst, Marketing

Mirage is seeking a highly analytical Business Intelligence Analyst to partner with Marketing, Finance, and Leadership teams. This role focuses on improving acquisition performance, strengthening retention, and driving strategic decision-making. The analyst will analyze multi-channel data, translate insights into actionable recommendations, and support key leadership cadences with clear data stories. Cross-functional collaboration with Marketing, Finance, Operations, and Data teams is essential to enhance measurement capabilities and optimize the customer journey.

Must Have

• Analyze marketing performance to identify trends and improve CAC, ROAS, LTV, retention, and engagement.
• Build dashboards, reports, and visualizations for senior leaders for business reviews and strategic planning.
• Conduct deep-dive analyses into customer behavior, cohorts, segmentation, and retention patterns.
• Partner with performance marketing to evaluate multi-channel campaign impact and optimize channels.
• Support experimentation through A/B and multivariate test design, measurement, and insight generation.
• Lead cross-functional collaboration with Finance, Marketing, and Data teams to ensure data stability.
• Serve as an analytical advisor to marketing leadership, providing context, clarity, and actionable insights.
• 4+ years of experience in marketing analytics, growth analytics, or business intelligence.
• Advanced proficiency in SQL with hands-on experience with marketing and user-level data.
• Experience with modern cloud data warehouses (e.g., BigQuery), querying, and data modeling.
• Strong understanding of core marketing performance metrics like CAC, CLV, ROAS, and attribution.
• Experience with mobile measurement partners (e.g., AppsFlyer) and mobile attribution.
• Proven ability to craft clear, compelling data stories and present insights to non-technical audiences.
• Track record of effective cross-functional collaboration with various teams.
• Exceptional analytical, structured thinking, and problem-solving skills.

Good to Have

• Experience with Python
• Experience with predictive modeling
• Experience with segmentation
• Experience with experimentation frameworks
• Experience with media mix modeling

Perks & Benefits

• Comprehensive medical, dental, and vision plans
• 401K with employer match
• Commuter Benefits
• Catered lunch multiple days per week
• Dinner stipend every night if working late
• Grubhub subscription
• Health & Wellness Perks (Talkspace, Kindbody, One Medical, HealthAdvocate, Teladoc)
• Multiple team offsites per year with team events every month
• Generous PTO policy

Mirage is the leading AI short-form video company. We’re building full-stack foundation models and products that redefine video creation, production and editing. Over 20 million creators and businesses use Mirage’s products to reach their full creative and commercial potential.

We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. As an early member of our team, you’ll have an opportunity to have an outsized impact on our products and our company's culture.

Our Products

• Captions
• Mirage Studio

Our Technology

• AI Research @ Mirage
• Mirage Model Announcement
• Seeing Voices (white-paper)

Press Coverage

• TechCrunch
• Lenny’s Podcast
• Forbes AI 50
• Fast Company

Our Investors

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

\*\* Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)

We do not work with third-party recruiting agencies, please do not contact us\*\*

About the role:

We’re seeking a highly analytical BI Analyst to partner with Marketing, Finance, and Leadership teams to improve acquisition performance, strengthen retention, and drive strategic decision-making. In this role, you will analyze multi-channel data, translate insights into actionable recommendations, and support key leadership cadences with clear, compelling data stories. You’ll collaborate cross-functionally with Marketing, Finance, Operations, and Data teams to enhance measurement capabilities and optimize the end-to-end customer journey.

Key Responsibilities:

• Analyze acquisition, lifecycle, and broader marketing performance to identify trends, diagnose funnel gaps, and uncover opportunities to improve CAC, ROAS, LTV, retention, and engagement.
• Build dashboards, reports, and visualizations that clearly communicate insights to senior leaders for monthly business reviews, QBRs, and strategic planning sessions.
• Conduct deep-dive analyses into customer behavior, cohorts, segmentation, and retention patterns to inform marketing strategy and user journey improvements.
• Partner with performance marketing to evaluate multi-channel campaign impact and support optimization across paid, owned, and earned channels. Enhance marketing attribution via SKAN and probabilistic modeling.
• Support experimentation through A/B and multivariate test design, measurement, and insight generation.
• Lead cross-functional collaboration with Finance, Marketing, and Data teams to ensure data stability, improve marketing measurement, and evolve analytics capabilities.
• Serve as an analytical advisor to marketing leadership, providing context, clarity, and actionable insights.

Requirements:

• 4+ years of experience in marketing analytics, growth analytics, or business intelligence within B2C, B2B, e-commerce, or SaaS environments.
• Advanced proficiency in SQL with hands-on experience working with marketing and user-level data.
• Experience with modern cloud data warehouses (e.g., BigQuery), including querying, data modeling, and building or maintaining tables to support analytics and scalable reporting.
• Strong understanding of core marketing performance metrics, including CAC, CLV, ROAS, funnel performance, attribution, retention, and incrementality.
• Experience with mobile measurement partners (e.g., AppsFlyer) and familiarity with mobile attribution.
• Proven ability to craft clear, compelling data stories and present insights to non-technical audiences and senior stakeholders.
• Track record of effective cross-functional collaboration with teams such as Marketing, Product, Data Engineering, and Finance.
• Exceptional analytical, structured thinking, and problem-solving skills, with the ability to operate independently in fast-paced environments.
• Bonus: Experience with Python, predictive modeling, segmentation, experimentation frameworks, or media mix modeling.

Benefits:

• Comprehensive medical, dental, and vision plans
• 401K with employer match
• Commuter Benefits
• Catered lunch multiple days per week
• Dinner stipend every night if you're working late and want a bite!
• Grubhub subscription
• Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)
• Multiple team offsites per year with team events every month
• Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.