Community Lead

The Community Lead at FitXR will be responsible for building and nurturing a global fandom around their VR fitness experience. This role involves deep engagement within various online communities like Discord and Reddit, driving significant growth (5-10x), and transforming casual chatting into a vibrant community culture. The lead will collaborate with creators, act as a bridge between the community and product development, and experiment with new platforms and formats to scale engagement. This is a key role in shaping the brand's public face and evolving a niche VR subculture into a mainstream movement.

Must Have

• Live and engage actively in online communities (Discord, Facebook Groups, WhatsApp, Reddit).
• Design and implement strategies to grow the community 5-10x.
• Develop and foster community culture through inside jokes, rituals, and traditions.
• Collaborate with VR content creators, coaches, and player voices.
• Act as a bridge between community insights and product development.
• Experiment with new platforms, formats, and rituals for community engagement.
• Be VR-native and actively play VR games.
• Have experience building or leading a gaming/VR community.
• Proficiency with community tools, bots, automations, and AI workflows.
• Ability to track and analyze community metrics (growth, engagement, sentiment, referrals, creator output).
• Comfortable with ambiguity and able to thrive in a chaotic environment.
• Experience building at least one impactful thing from scratch.
• Belief in XR + fitness as the future and that exercise can be disguised as play.

Perks & Benefits

• Fully remote work
• Unlimited paid leave policy
• Flexible 40-hour working week (core working hours 10am - 4.30pm)
• Health cover, dental and vision via Empire Blue
• 401k on a tiered match system up to 3.5%
• $1000 per annum learning budget
• $750 per annum wellness budget
• $500 home office setup budget for things like a comfy chair, new desk, any accessories which make your work environment comfy
• A Meta Quest 3 to get you immersed in FitXR and the wider VR ecosystem
• Work from anywhere scheme to combine work and travel
• 12 weeks fully-paid family leave which everyone, irrespective of gender or sexual identity, is entitled to from day one

VR is about to become the most joyful, chaotic, unexpectedly-sweaty way to move your body and FitXR is right on top of that wave.

It won't go mainstream because of shiny ads. It’s gonna be the diehards. The misfits. The VR weirdos. The heroes who already live half their life inside a headset and proudly post their fogged-up lenses on Reddit.

Your job? Lead them. Shape them. Meme with them.

This Community Lead role is where culture happens. You’ll design the playbook, set the vibes and grow a global fandom around a VR experience that secretly counts as fitness (but like… fun fitness).

If you’ve ever dreamed of taking a niche VR subculture and evolving it into a movement people identify with then, yeah, this is your moment.

What You’ll Actually Be Doing 👀

• Live in the community. Discord, Facebook Groups, WhatsApp, Reddit — you’re not “moderating.” You’re in the trenches, replying like a real human with thumbs and emotions.
• Grow us 5–10x. For real. You’ll build the systems, rituals, and delightful chaos that make more people join… and stick around because it feels like home.
• Upgrade engagement from “chatting” → “culture.” Think inside jokes, recurring rituals, weird little traditions only the community understands. Make it feel alive even when the headset is off.
• Team up with creators. Coaches, VR content folks, player voices - you’ll collab, spotlight, co-host, give early access and basically make creators feel OP in our world.
• Be the community ↔ product bridge. You’ll spot patterns, track vibes, surface the “everyone is yelling about this feature” insights, and help shape what we build next.
• Experiment like a mad scientist. New platforms? New community formats? New rituals? If it’s interesting, you’re testing it. And if it works, you’re scaling it.
• Become a face of FitXR. People will know your name. In Discord threads. In subreddits. In livestream chats. Even IRL if you willingly go outside.

You’ll Love This Role If ✅

• You’re VR-native and actually play - not just “I tried Beat Saber once at my cousin’s barbecue"
• You’ve built or led a gaming/VR community people still talk about
• Tools? Bots? Automations? AI workflows? You tinker. You optimize. You enjoy the wizardry.
• You know metrics - growth, engagement, sentiment, referrals, creator output… you speak the language
• Chaos doesn’t rattle you - ambiguity is your natural habitat
• You’ve built at least one thing from scratch that changed the game
• You like the idea of going from solo operator → team lead in ~2 years
• You genuinely believe XR + fitness is the future… and that “exercise” can come disguised as play

Maybe Skip This One If You ❌

• You’ve done support tickets or brand socials but never built a community identity
• You want a big team on day one - this role starts scrappy
• You take online negativity personally (this is the internet)

Benefits 🤙

🌎 Fully remote: your life, your way of working

🏝 Unlimited paid leave policy

⏰ Flexible 40-hour working week (core working hours 10am - 4.30pm)

❤️‍🩹 Health cover, dental and vision via Empire Blue

💸 401k on a tiered match system up to 3.5%

🌱 $1000 per annum learning budget

🧘 $750 per annum wellness budget

🏡 $500 home office setup budget for things like a comfy chair, new desk, any accessories which make your work environment comfy

🪐 A Meta Quest 3 to get you immersed in FitXR and the wider VR ecosystem

✈️ Work from anywhere scheme to combine work and travel

👶 12 weeks fully-paid family leave which everyone, irrespective of gender or sexual identity, is entitled to from day one

Locations

US

Remote status

Fully Remote

About FitXR

FitXR is a fitness technology company working at the cutting edge of VR and MR, building a movement for movement.

We started life in 2016 in a garden shed in the UK. Today, we’re building FitXR, one of the top-downloaded apps on the Meta Quest store. We’ve raised close to $30m from top investors such as Maveron, Hiro, and BoostVC.

We've built a growing range of fitness studios, from box workouts with world-class trainers like Olympian Nicola Adams to immersive Zumba dance classes. While nothing compares to trying it yourself, you can watch a trailer here.

Our team is distributed across Europe and the US. We’re guided by our Principles of Play: four core beliefs about how we treat each other and our community. We make space for every voice, believe in the importance of a learner’s mindset, and prioritize team success over individual glory.

FitXR is available on Meta Quest 2 & 3 and has been downloaded by over a million people worldwide and featured in Forbes, Empire, T3, Washington Post, Men's Health, GQ and more.

FitXR have been rated one of the top 10 Most Promising Startups, #2 in Flexa's most flexible VR startups and #28 in Tempo's top 100 super startups to work for 🎉

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