Consumer Marketing Insights Manager

Within the Personal Health categories, responsibility for driving insights around the performance and drivers of Philips and competitors’ brand, content and activation, through deep understanding of our WE consumer strategy and corresponding eco system vision.Generates a thorough understanding of the brand and how our content and activation contributes to Philips competitive position, as well as trends that may affect that position in the future. Works closely together with regional and local marketing teams to ensure insights and understanding are embedded into all our marketing and activation plans and activities.This position can be based anywhere within the Western Europe region.This position can be based in any of the Philips hubs in the Western Europe region.

Your role:

• Support Marketing Planning Process by delivering timely and relevant insights across the process in collaboration with consumer strategy and planning managers, commercial insights team & local teams
• Understand and improve marketing activation performance. Create structure for (full funnel) marketing activation performance tracking, utilizing MMM and other data sources
• Understand and improve content performance, including both asset pre-testing as well as live content performance analysis across platforms, in collaboration with MEP managers, campaign managers & local teams. Ensure structure is in place to gain relevant and actionable insight from content performance tracking
• Enhance consumer insight within the region; drive usage of platforms (e.g voxpop.me, DVJ dashboard), share relevant research from third party sources
• Support BOMI and MMM processes in collaboration with campaign managers: insight generation co-ordination
• DVJ campaign tracking co-ordination to keep live & updated, ad-hoc analysis, training & agency management

You're the right fit if:

• Consumer marketing experience, preferably at least 5 years of experience
• Market experience - you must have experience in this market, preferably in the zone or Europe region;
• Experience working with consumer insight creation and consumer research
• Experience with marketing activation performance tracking
• Ability to engage and influence multiple stakeholders;
• Strong analytical capability

Consideration

The Corporate Grade of this position may vary due to local grading.

There is no relocation provided for this position.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business

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• Discover our rich and exciting history

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• Learn more about our purpose

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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here

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