Content Strategist

1 Month ago • All levels • Digital Marketing

Job Summary

Job Description

Reddit is seeking a Content Strategist to ignite organic engagement and cultivate the success of diverse local Reddit communities, primarily in Thailand and Singapore. The role involves curating and crafting content, driving discussions, and ensuring trending and valuable content is represented on the platform. Key responsibilities include creating tailored local content strategies, curating compelling content, engaging with local communities, staying informed about market trends, and analyzing content performance. The ideal candidate will be an active Reddit user with expertise in crafting content for diverse communities and a deep understanding of Reddit's platform, subreddit dynamics, and local trends.
Must have:
  • Reddit user and active contributor
  • Expertise crafting content for diverse Reddit communities
  • Deep understanding of Reddit platform and dynamics
  • Deep understanding of local trends and culture
Good to have:
  • Experience with social media or content creation on other platforms
  • Experience as a Reddit moderator or community owner

Job Details

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com.

 

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com.
 

You will provide services to ignite organic engagement and cultivate the success of diverse local Reddit communities. As part of the services provided, you will curate and craft content, drive discussions, and ensure that trending and valuable content is represented on the platform within your market (primarily Thailand and Singapore).

Key Responsibilities: 

  • Create tailored local content strategy, identifying target subreddits, engagement tactics, and community dynamics. 
  • Curate and create compelling content, adapting it for diverse communities while maintaining authenticity. 
  • Engage with local Reddit communities, strategically seeding content to drive organic growth and meaningful interactions. 
  • Stay informed about trending topics, discussions, and emerging trends within your market and ensure they are well-represented on the platform.
  • Analyze the performance of content efforts. Provide data-driven insights and recommendations to optimize strategies for greater impact.

What We Expect From You: 

  • Reddit user and active contributor. 
  • Expertise crafting content that resonates with diverse Reddit communities across text, image and video. 
  • Deep understanding of Reddit's platform, subreddit dynamics, and community engagement.
  • Deep understanding of local trends and culture in your market.

Bonus Points: 

  • Experience with social media or as a successful content creator/curator on TikTok/YouTube/Instagram/Twitter.
  • Experience as a moderator/community owner on Reddit. 

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.  Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

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