Content Strategist, Thai

1 Month ago • All levels • Digital Marketing

Job Summary

Job Description

As a Content Strategist, you will map Reddit by contextualizing and identifying relationships between subreddits and posts based on culture, trends, audience, genre and/or theme. You will create categories and label subreddits and posts to improve Reddit’s content understanding, resulting in better ML recommendations. Responsibilities include partnering with APAC content lead, driving Reddit’s understanding of communities in Thailand, understanding and executing labeling guidelines, content labeling, QA of Machine Learning results, and identifying patterns in datasets. The role is based in Australia or Singapore.

Must have:

Native language proficiency and cultural knowledge of Thailand
Comfort working in both English and Thai
Experience with investigating digital content
Deep knowledge of Reddit, internet culture and online trends
Strong understanding of News, sports, cinema, business and cultural events

Good to have:

Experience as a content creator on TikTok/YouTube/Instagram
Experience as a moderator on Reddit

4 skills required

4 skills required for this role

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content-strategy

game-texts

quality-control

machine-learning

Job Details

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com.

Team Description:

The curation team members are the tour guides of Reddit. Welcoming new users and helping them discover where they belong and in the process supporting the growth of smaller unknown communities. As a member of this team, you will help improve Reddit’s content understanding and make a big impact on content experiences across all of Reddit.

Role Description:

Based in Australia or Singapore and focusing on Thailand, you will map Reddit by contextualizing and identifying relationships between subreddits and posts based on culture, trends, audience, genre and/or theme. You will create categories and label subreddits and posts to improve Reddit’s content understanding, resulting in better ML recommendations.

Responsibilities:

Partner with APAC content lead, GM and community lead to implement the content strategy.
Drive Reddit’s understanding of different communities, content and audiences in the region, specifically Thailand.
Understand policy and labeling guidelines and execute accurate labels based on those guidelines.
Content labeling (maintaining the accuracy and coverage of our community topics and ratings).
QA of Machine Learning results and creation of data-sets for Machine Learning training.
Identifying common patterns in datasets and document insights based on labeling observations.

Required Qualifications:

Native language proficiency and cultural knowledge of Thailand
Comfort working in both English and Thai (knowledge of other languages is a plus)
Experience with investigating, reviewing, or assessing digital content.
Deep knowledge of and passion for Reddit, internet culture and online trends.
Strong understanding of News, sports, cinema, business and cultural events

Bonus Points:

Experience as a successful content creator/curator/social media manager on TikTok/YouTube/Instagram.
Experience as a moderator on Reddit.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.