Copywriter

Why choose Tag?

Tag has been the trusted production partner for brands worldwide for over 50 years, helping them achieve their business goals across borders and cultures. With 2,700 experts in 29 countries, we are a global team of collaborators, innovators, and motivators.

We pride ourselves on fostering inclusive, empowering environments where individuality is celebrated, and everyone feels safe and supported. By embracing diversity of thought, experience, and expertise, we maximize potential for both our people and clients.

As part of dentsu Group since June 2023, Tag combines its unparalleled expertise in delivering personalized, omnichannel content with dentsu’s innovation and technology infrastructure. Together, we solve clients’ toughest challenges, creating transformative solutions that drive marketing effectiveness and efficiency across the customer journey.

Tag respects individuality and the power of collaboration, turning big ideas into impactful results.

About the role

Big ideas. Bold words. Work that makes a connection.

We’re looking for a sharp-thinking, ideas-led copywriter to join Tesco Creative Studio; the in-house agency for one of the UK’s most loved (and most talked-about) brands.

If you’re a natural storyteller with 2–3 years’ agency or in-house experience, a creative mind and a love of food & drink, lifestyle & fashion, you might just be our kind of person.

As you’d expect from the nation’s biggest retailer, you’ll be in the thick of it from day one, helping to shape everything from enticing headlines for a Finest campaign to smart, personalised digital experiences for our 16milion Clubcard members and ideas that get people talking across the social landscape.

We work a hybrid model, splitting our time between 3-days in our Welwyn Garden City office (just 29 minutes from Kings Cross) and home. Our leafy campus at Welwyn is home to a choice of places to eat, a Tesco Express, on-site gym, collaboration spaces, regular events with great giveaways and outdoor sports facilities.

We also run industry leading training programmes, have inspiring guest speakers and timetable in regular whole-department meetings to keep you up-to-date.

You may also be asked to swap the odd day at HQ for a trip to one of our London offices, in Clerkenwell or Soho for a team social, a working session in the studio or with one of our media partners.

You will be responsible for

Customer centric. Crafted. Collaborative copy.

• Communications that touch millions of people every day - online, in their inbox, in their pocket, on their doormat, at the checkout, on the street, in their community and on their TV.
• Getting to know our customers like your own family and writing wherever they are. One day you might be dreaming up a radio script for our new BBQ range, the next refining the direction for a new community wellbeing initiative, all the time making sure every word you write sounds like Tesco - and no one else.
• Adding your unique skills to our our tight-knit, busy copy team and reporting to one of our Senior writers, inside our growing in-house agency.
• Working closely with designers, publishers, campaign and online teams and brand specialists daily

You will need

• 2–3 years’ agency or in-house experience writing for brands people know and love. (Retail, food, or lifestyle experience a bonus, but not essential.)
• A portfolio that shows smart ideas, strong copy craft and a sharp understanding of tone of voice.
• The ability to think conceptually, write with personality and know how to flex a brand’s voice across channels.
• A curious, proactive attitude, with the confidence to own projects and deliver against tight deadlines.