Customer Advocacy Marketing Manager

Hi there!

Zapier is looking for a Customer Advocacy Marketing Manager to champion customer voices and transform their stories into powerful marketing campaigns and sales assets. This role sits at the intersection of storytelling, relationship-building, and strategic enablement.

You’ll lead our advocacy storytelling engine: sourcing, creating, and scaling customer content across campaigns, events, and channels. You’ll partner closely with Sales, Marketing, and Customer Success to ensure customer stories not only inspire but also drive measurable business results.

If you want to advance your career at a fast-growing, profitable, impact-driven company, read on…

About You

You have 5+ years of experience in customer marketing, advocacy, or a related role where you’ve partnered closely with sales, marketing, and customer success to elevate customer voices.

• 🎥 You're skilled at storytelling and copywriting, creating compelling case studies, short-form content, and campaign-ready messaging.
• 💡 You’re driven by customer connections and are passionate about elevating customer voices and leveraging their stories to inspire, educate, and drive results.
• 🌐 You’ve worked with go-to-market teams to turn customer stories into pipeline-driving assets and led webinars or digital events that showcase customer success while building credibility for your product.
• ⚡ You embrace an AI and automation mindset to streamline workflows, scale advocacy, and accelerate content creation.
• 🤝 You know how to build strong relationships with customers and internal stakeholders alike—balancing strategic goals with trust and authenticity.
• 📈 You’re data-savvy, using insights from sales engagement, campaign performance, and customer feedback to shape your strategy and measure success.

What You’ll Do

• Own the customer story process from beginning to end, bringing each to market with a portfolio of assets like landing pages, sales collateral, templates, videos, and webinars.
• Work cross-functionally within marketing and GTM to support regular advocate participation in marketing programs, including identifying new opportunities to embed customer advocacy into key initiatives
• Lead customer-facing webinars and virtual events that drive awareness, generate leads, and expand product usage through real customer use cases.
• Maintain and evolve the Customer Content Library to improve the user experience and use of content.
• Use AI and automation to streamline story sourcing, content creation, internal distribution, and other processes.
• Provide ongoing enablement to internal teams, equipping them with the knowledge and tools to effectively use customer stories and references at every stage of the customer journey.
• Own G2 Crowd campaigns to increase customer review volume and quality.
• Launch and manage a customer sales reference program, including identifying, recruiting, and enabling reference customers to support sales opportunities and strategic initiatives.
• Act as an internal expert on customers, surfacing customer stories, use cases, and feedback based on your deep understanding of how they use Zapier and AI.
• Work closely with customer success and account teams to nurture advocate relationships and turn promoters into champions.
• Drive ongoing optimization by testing, measuring, and iterating, leveraging results to experiment with new formats and enhance programs.