Brand Marketing Planner - Infinity Nikki

13 Minutes ago • 3 Years +

Marketing

Job Description

Responsible for developing and executing comprehensive brand marketing plans for the Infinity Nikki game, including market analysis, promotional themes, and event planning. This role involves coordinating cross-functional teams, managing content scheduling, and creating promotional copy and video scripts. The planner will also oversee UA media buying, material planning, and channel business relations, aiming to achieve release-side performance targets. Requires strong market sensitivity, excellent marketing planning, and at least 3 years of experience.

Good To Have:

Love for games, experience with Nikki IP products preferred.
Familiar with basic operations of PS and video editing software.

Must Have:

Responsible for writing comprehensive version marketing promotion plans, including selling point analysis, market research, promotion themes, core events, promotion planning, and budget planning.
Disassemble the plan for execution, coordinate with partner departments to implement the plan, and be responsible for release-side metrics.
Communicate promptly with the project team, partner departments, and within the team to coordinate content scheduling.
Responsible for writing promotional copy, planning video scripts, and designing graphic materials for the release side.
Responsible for planning and coordinating the implementation of core version events, including live broadcasts, offline activities, and cross-industry collaborations.
Responsible for UA media buying planning and material planning, purchasing traffic for key content on various platforms, and being responsible for various advertising metrics.
Responsible for liaising with channel business, using excellent PPT writing skills to secure channel resources for each version.
Bachelor's degree or above, with over 3 years of relevant experience.
Strong market sensitivity, excellent marketing planning ability, skilled at integrating and utilizing various game market resources.
Possess excellent self-motivation, communication skills, teamwork, and cross-departmental collaboration drive.
Proficient in office software such as PPT, EXCEL, and WORD.

Add these skills to join the top 1% applicants for this job

team-management

excel

communication

budget-management

game-texts

market-research

video-editing

Job Description

1. Responsible for writing comprehensive version marketing promotion plans, including selling point analysis, market research, promotion themes, core events, promotion planning, and budget planning, and then breaking down the plan for execution, coordinating with partner departments to implement the plan, and being responsible for release-side metrics.

2. During the execution of the plan, act as the release-side version owner, communicate promptly with the project team, partner departments, and within the team, coordinate the scheduling of various contents, and also be responsible for writing promotional copy, planning video scripts, and designing graphic materials for some release-side content.

3. Responsible for planning and coordinating the implementation of core version events, including live broadcasts, offline activities, and cross-industry collaborations.

4. Responsible for UA media buying planning and material planning, purchasing traffic for key content on various platforms, and being responsible for various advertising metrics.

5. Responsible for liaising with channel business, using excellent PPT writing skills to secure channel resources for each version.