Customer Lifecycle Marketing Automation Manager

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re looking to hire a Customer Lifecycle Marketing Automation Manager for a remote opportunity based in New York, NY. This is a 12-month contract role with a global media and advertising leader known for its creativity, innovation, and collaborative culture.

You’ll join the Ad Sales Communications – Self-Service (SMB/Agency Advertisers) team to build and optimize automated lifecycle marketing programs that drive awareness, onboarding, adoption, and retention for a leading self-service advertising platform. This role offers a unique opportunity to work cross-functionally and make a measurable impact on customer engagement and ROI.

There is no application deadline for this role.

Customer Lifecycle Marketing Automation Manager Responsibilities:

• Design, build, and launch automated email and customer journeys using Salesforce and Marketing Cloud Account Engagement (MCAE/Pardot).
• Segment audiences (SMBs, agencies), personalize messaging, and conduct A/B testing to improve engagement.
• Track performance through Salesforce dashboards and analytics, sharing actionable insights and recommendations.
• Collaborate with Product and Engineering teams to enhance automation capabilities and system integrations.
• Leverage data to optimize conversion, adoption, and overall lifecycle performance.
• Partner cross-functionally to plan campaigns, offers, and incentives that drive customer ROI.

Customer Lifecycle Marketing Automation Manager Qualifications:

• 5–8+ years of B2B lifecycle marketing automation experience, ideally with SMB or agency audiences.
• Hands-on expertise with Salesforce and MCAE (Pardot), including journey creation, scoring, segmentation, and trigger-based workflows.
• Strong analytical skills — ability to design A/B tests, interpret KPIs, and drive data-informed decisions.
• In-depth understanding of lead lifecycle management, CRM handoffs, and qualification processes.
• Proven ability to translate business goals into scalable automation strategies and write clear technical requirements.
• Excellent communication and project management skills; able to align teams and deliver measurable outcomes.
• Bonus: Experience in media, advertising, or digital marketing environments.

Perks & Benefits:

• Medical, Dental, and Vision Insurance.
• Life Insurance.
• 401(k) Program.
• Commuter Benefit.
• eLearning & Ongoing Training.
• Education Reimbursement.

*Eligibility requires working over 30 hours per week on an assignment lasting at least 10 weeks.

If you meet the qualifications and are excited about this opportunity, apply today! Our team will connect with you to discuss next steps, support you through the interview process, and advocate for your success.