Digital Activation Manager

Company description

!GlobalSpark Foundry

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.

In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking — what we call Allsorts — are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence — right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

Overview

THE PURPOSE OF THIS ROLE

The Digital Activation Manager is responsible for the end to end delivery across their clients ensuring a high standard on brief responses, WIPs, business/quarterly reviews, reporting and campaign performance. This role will be activating campaigns and managing media buying across social, programmatic, and search channels.

This role must ensure the performance of all client accounts within their team and that clients’ investment delivers against their business objectives whilst also building exceptionally strong relationships with them.

The Digital Activation Manager is also responsible for supporting, coaching, developing and overall management of their team.

KEY ACCOUNTABILITIES

Campaign Implementation

• Full ownership of output with the clients - engaging Directors when required, ensuring no basic errors and strong performance.
• Working with Executives to review and respond to client briefs - ensuring smooth implementation and delivery of Google and Facebook campaigns.
• Full responsibility for the accuracy of implementation within your team, and ensuring campaigns deliver against client KPIs.
• Full responsibility for the accuracy of reporting, with the development of clear insights, ensuring the client has a clear understanding of the impact of their investment on their business.

Team & Communication

• Excellent communication skills with close monitoring & escalation of issues in a timely manner.
• Experience to guide all members of the team from a product/technology standpoint and troubleshoot day to day queries with minimal involvement from Directors.
• Taking care of Executives & Coordinators on a day to day basis - educates & motivates to help develop skills and responsibilities.
• Working closely with Directors to ensure quality control processes are adhered to - identifying issues and streamlining where necessary.
• Sharing of knowledge, innovations and insights with the wider team.

Developing strong working relationships with their:

• Digital Activation team and wider agency: building your personal brand within the agency.
• Directors: ability to manage upwards when required.
• Coordinators & Executivess: supporting in their development and ensuring the accuracy of their output.
• Internal client teams: effectively supporting them and managing expectations.

Client

• Works autonomously to meet client objectives & deliverables.
• Develops and implements ways of working with each client to ensure an effective and efficient operating rhythm.
• Delivers thought leadership on all accounts, developing best in class strategies to deliver on client's objectives.
• Full responsibility for ensuring the team hit designated client’s business KPI’s - continually striving to optimise and improve performance.
• Focused on building strong professional relationships with clients, including senior client contacts.
• Complete ownership of clients - including client presentations, meetings, WIPs & road-maps.
• Identifies new opportunities to leverage Spark Foundry’s broader teams and capabilities to resolve clients challenges and deepen our partnership.

Administration

• Full accountability for monthly invoicing - ensuring no errors and timely completion.
• Reconciles budgets and executes any changes that may be required.
• Forecasts spend and revenue, flagging any potential over servicing/under servicing with Director.

IDEAL SKILLS & EXPERIENCE

• Experience implementing digital campaigns (paid social + programmatic/paid search) and maintaining large client budgets in a marketing agency is preferred.
• Preferably a degree or higher education qualifications.
• Good understanding and working knowledge of Australian media landscape.
• Highly proficient in the following Office platforms: Word, PowerPoint and Excel.
• Strong project management experience with the aptitude to concurrently guide a team and individual task list.
• Demonstrated experience articulating media strategy into performance media solutions and accountability for achieving performance targets.
• Excellent ability to analyse and manipulate data, extracting insights for reporting.

ABOUT YOU

• Excellent interpersonal, presentation and communication skills - able to guide and influence key stakeholders.
• Aptitude to develop professional relationships with internal teams, media partners & clients.
• A team player that is inspiring, collaborative and enjoys mentoring, training and motivating their team as well as managing upwards.
• Strong organisational skills with the ability to juggle multiple priorities.
• Attention to detail that is second to none.
• Has a curious nature with a willingness for continuous learning, keeping up to date with industry updates, new betas and brings testing ideas to clients.

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com

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Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com

; your personal information will be kept confidential.