Social Media Director

Job Description

Company description

We are Digitas, “The Connected Marketing Agency”, and as part of Publicis Communications, the creative hub of Publicis Groupe, the world's most valuable communications group, we are tirelessly committed to helping brands connect better with people through our motto “Truth. Connection. Wonder.”. Here we mix fantasy and truth with media, technology, data, and creativity to welcome great possibilities in the modern world of advertising. We seek to establish better connections and achieve strong results through ideas that excite, provoke, and inspire. We are unicorns proud to be infinitely curious and transparent, examining human behavior to create authentic connections between ambitious brands and consumers.

Overview

In Bogotá – Colombia, we are looking for a Social Media Director. With more than 6 years of experience leading digital strategies, their mission will focus on collaborating with other departments within the agency, such as the creative, content, and analysis teams, to ensure coherent and effective execution of campaigns.

Responsibilities

• Guide the team and elevate our clients' services through digital strategies, with knowledge of social platforms (TIKTOK, IG, FB, YT, X).
• Foster a culture of trend hacking and maintain updates, search for new technologies, and automation.
• Collaborate with other departments within the agency, such as the creative, content, and analysis teams, to ensure coherent and effective execution of campaigns, as well as follow-up and support in tenders.
• Inspire our clients in work sessions, digital knowledge, insights, among others.
• Manage PR and influencer strategies, where content is an important axis for connecting with consumers.
• Relationship with Managers, talents, internal teams.
• Ensure compliance with contractual negotiations with managers and influencers.
• Monitor and analyze metrics to evaluate audience performance and behavior to adjust strategies and objectives for assigned accounts.
• Development, creation, and execution of social media marketing strategies aligned with brand objectives.
• Identification and definition of the appropriate target for campaigns.
• Manage the budget allocated for social media and influencer campaigns and ensure that resources are used efficiently and effectively.
• Monitor and analyze KPIs monthly to ensure compliance with strategic objectives for both the areas in charge and the business.
• Ensure compliance with the company's processes, policies, and procedures, both locally and regionally.

Qualifications

Technical Skills

• Solid leadership and team management skills.
• Advanced experience in managing social media platforms, such as: Facebook, Instagram, Twitter, LinkedIn, TikTok. And in social media management tools such as Hootsuite, Buffer, Sprout Social, and Later, In addition to monitoring and social listening tools such as Brandwatch, Talkwalker, Mention, and NetBase, related to their area of performance.
• Proficiency in social media analytics and data tools such as Facebook Insights, Instagram Insights, Twitter Analytics, LinkedIn Analytics, and TikTok Analytics.
• Experience in interpreting analytical metrics and data interpretation to measure campaign performance and content strategies.
• Ability to create content strategies that align with brand objectives and resonate with the target audience.
• Knowledge in contract negotiation, collaboration follow-up, and analysis of the impact of influencer campaigns, as well as experience in identifying, selecting, and managing relationships with relevant influencers for the brand.
• Management and knowledge of regulations related to social media advertising, data privacy, and transparency in collaborations with influencers.
• Desirable advanced English level.

Additional information

What We Offer?

• We have an interaction and connection platform based on artificial intelligence called Marcel, which has e-learning tools such as Udemy and LinkedIn Learning, with more than 30,000 courses on different topics where you can train according to your interests. In addition to connecting with the more than 100,000 creative minds of Publicis Groupe.
• We have benefits such as: hybrid work, employee fund, life insurance, birthday off, in addition to the opportunity to apply for different global vacancies within the company and the possibility of working up to 6 weeks a year from another country where Publicis Groupe has a presence through the global initiative Work Your World.

Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference. We recognize and appreciate individual differences as strengths that enrich our teams and the community. Diversity and inclusion are key to our success!