Influencer Marketing Lead

Company description

We are Digitas, “The Connected Marketing Agency”, and as part of Publicis Communications, the creative hub of Publicis Groupe, the world's most valuable communications group, we are tirelessly committed to helping brands connect better with people through our motto “Truth. Connection. Wonder.”. Here we mix fantasy and truth with media, technology, data, and creativity to welcome great possibilities in the modern world of advertising. We seek to establish better connections and achieve strong results through ideas that excite, provoke, and inspire. We are unicorns proud to be infinitely curious and transparent, examining human behavior to create authentic connections between ambitious brands and consumers.

Overview

In Bogotá - Colombia, we are looking for a person for the position of Influencer Marketing Lead. With more than 4 years of experience in the role, their mission will focus on developing, implementing, and optimizing influencer marketing strategies that authentically connect brands with their audiences, maximizing the reach and impact of campaigns through effective and measurable collaborations.

Diversity and inclusion are key to our success!

Responsibilities

• Create and plan influencer marketing campaigns that align with client objectives and maximize reach and effectiveness.
• Research and select influencers who align with the brand and target audience, considering factors such as authenticity, engagement, and relevance.
• Establish and maintain strong relationships with influencers, managing negotiations and collaborations.
• Coordinate campaign execution, ensuring content aligns with strategy and quality standards.
• Evaluate campaign performance using metrics such as reach, engagement, and conversions, and provide detailed reports to clients.
• Stay updated on influencer marketing trends and social platforms to effectively adapt strategies.
• Work collaboratively with other agency teams, such as creative and media, to integrate influencer marketing into broader campaigns.
• Ensure compliance with company processes, policies, and procedures, both locally and regionally.

Qualifications

• Ability to interpret campaign metrics and statistics, using analysis tools to measure performance and ROI.
• Familiarity with various social media platforms (Instagram, TikTok, YouTube, etc.) and their algorithms, as well as specific tools for managing influencer marketing campaigns.
• Skills in planning and project management to coordinate multiple campaigns and meet established deadlines.
• Experience in using influencer relationship management tools (CRM), and marketing and analysis software, such as Google Analytics, Hootsuite, or specific influencer marketing platforms.
• Skills to negotiate fees and collaborations with influencers in a way that benefits both the agency and the creators.

Additional information

• We have an interaction and connection platform based on artificial intelligence called Marcel, which has e-learning tools such as Udemy and LinkedIn Learning, with more than 000 courses on different topics where you can train according to your interests. In addition to connecting with the more than 100,000 creative minds of Publicis Groupe.
• We have benefits such as: hybrid work, employee fund, life insurance, birthday off, as well as the opportunity to apply for different global vacancies within the company and the possibility of working up to 6 weeks a year from another country where Publicis Groupe has a presence through the global initiative Work Your World.

Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference. We recognize and appreciate individual differences as strengths that enrich our teams and the community. Diversity and inclusion are key to our success!