Digital Marketing Brand Manager

About the role

DY Senior Digital Marketing Manager

• Develop EC Consumer plan, acquire, engage with consumers to drive EC business & consumer
assets growth.

• Develop & Manage EC Paid media/content planning and strategy via analytics & insight
generation.

• Grow & Optimize E-commerce in-site Paid Traffic to maximize purchase as well as help New
product incubation, and manage ROI efficiency.

• Manage EC in-site brand communication and NPD/Customer campaign, well collaborate with
brand/digital/media team via strong hands on experiences, business acumen and influence skill.

• E-commerce Traffic/Analytics Intelligence & optimization, co-work with ecommerce partners,
including media, digital & analytics team, Data/innovation team from DY, to produce &
optimize media & content effectiveness, develop best practice and provide guidance to Sales &
brand team.

Key responsibilities

• DY Consumer TA Planning, Paid-Media strategy from category multi-brands level to Account
level, Be accountable for in-site integrated traffic planning for each EC Customers in monthly
base and real-time optimization in daily base, closely work w/ Sales team & EC Customer MKT
to track/improve in-site media tactics to ensure GMV target & ROI.

• Produce, develop and Optimize EC in-site creative/communication angle/banner design for
dedicated consumer plan to maximize conversion

• Work w/ Media Agency, DP & DY to co-create EC consumer targeting model via Data
bank/DMP/Strategy center for EC in-site precise targeting.

• Work closely with marketing brand team & media, e-commerce sales, DP to define content
strategy/calendar/roadmap tailored for leading e-commerce platforms, drive in-site conversion
and maximize synergy

• Help drive Innovation Incubation through tailor made consumer plan, Paid media strategy
collaborated with X-team.

• Continuous A/B Test for business insights from targeting, creative, to activation.

• Optimize the way of working; develop template/process for creative, efficient, effective content
generation, x-functional collaboration and KPI management.