Director, Global Streaming Strategy

1 Hour ago • 12 Years + • $169,584 PA - $210,000 PA
Digital Marketing

Job Description

Crunchyroll is seeking a Director of Global Streaming Strategy to lead the long-term strategy and ongoing management of its Streaming line of business (LOB). This role is critical for informing decisions to support the growth and health of the Streaming LOB, including developing 5-year strategic plans and making commercial recommendations on pricing and market routes. The Director will collaborate with leaders across Finance, Marketing, Product, and Business Development to align streaming priorities with Crunchyroll's overall vision.
Must Have:
  • Lead the creation of a 5-year strategic plan for the Streaming LOB.
  • Set and evaluate near- and long-term KPI targets for subscriber life stages.
  • Monitor market and competitor trends to identify new opportunities.
  • Support strategic guidelines for commercial levers like pricing, packaging, and promotions.
  • Lead evaluations of regional streaming performance and identify risks/opportunities.
  • Conduct strategic reviews of priority territories.
  • 12+ years of experience in strategy consulting or corporate strategy (media/technology preferred).
  • 3+ years of experience managing a subscription-based business (SVOD preferred).
  • Advanced degree (MBA or equivalent) in strategy, operations, or leadership.
  • Strong analytical, communication, and relationship-building skills.
  • Experience influencing teams and stakeholders without formal authority.
Perks:
  • Great compensation package including salary plus performance bonus.
  • Flexible time off policies.
  • Generous medical, dental, vision, STD, LTD, and life insurance.
  • Health Saving Account (HSA) program.
  • Health care and dependent care FSA.
  • 401(k) plan, with employer match.
  • Employer paid commuter benefit.
  • Support program for new parents.
  • Pet insurance and pet-friendly offices.

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About the role

We're looking for a Director of Global Streaming Strategy to lead the long-term strategy and ongoing management of Crunchyroll's Streaming line of business (LOB). Reporting to the VP of Global SVOD Strategy, you will be at the epicenter of informing all critical decisions to support the growth and health of Crunchyroll's Streaming line of business.

You will lead the development of long-term plans and serve as the main source of recommendations for important commercial decisions like pricing changes and territory-specific routes to market. You'll work closely with leaders across Finance, Marketing, Product, and Business Development to ensure streaming priorities fit with Crunchyroll's overall vision and strategy.

Core Areas of Responsibility

  • Strategic Planning
  • You will lead the process to create a 5-year strategic plan, setting priority initiatives and milestones to reach our goals for the Streaming LOB
  • You will set near- and long-term stretch targets for KPIs across subscriber life stages and evaluate performance
  • You will monitor market and competitor trends to uncover insights and new opportunities for the Streaming business
  • You will support quarterly Streaming Roundtables that review global streaming ecosystem trends, Crunchyroll's Streaming performance, and key priorities
  • You will contribute to ad-hoc projects and initiatives to support the Senior Management Team (SMT)
  • Commercial and Regional Strategy
  • You will support the development and ongoing maintenance of strategic guidelines for key commercial levers such as pricing, packaging, promotions, and distribution
  • You will lead evaluations of Crunchyroll Streaming's performance by region and collaborate with global and regional teams to identify risks and opportunities
  • You will conduct strategic reviews of priority territories to ensure investment decisions align with company-wide strategic and financial goals

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office.

About You

We get excited about candidates, like you, because...

  • You have 12+ years of experience in strategy consulting or corporate strategy, ideally in media or technology
  • You have 3+ years of experience managing a subscription-based business, preferably in SVOD or a similar model
  • You have a strong track record of building and supporting high-performing teams
  • You have an advanced degree (e.g., MBA or equivalent) with a focus on strategy, operations, or leadership— equivalent experience will also be considered.
  • You have strong analytical, communication, and relationship-building skills, and you're have experience influencing teams and stakeholders without formal authority
  • You are comfortable working with senior leaders, including C-level executives

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