Job Description
- Implement and supervise SEO strategies to improve visibility and organic traffic.
- Utilize tools like Google Analytics to interpret and present relevant data.
- Manage assigned accounts to optimize results through organic positioning for KPI fulfillment.
- Work directly with large advertisers, understanding their needs and offering personalized solutions.
- Stay updated with the latest trends and best practices in SEO to apply innovations.
- Ensure compliance with company processes, policies, and procedures, locally and regionally.
- Experience with SEO tools like SEMRUSH, Screaming Frog, Google Search Console, and Google Analytics.
- Knowledge of ASO (App Store Optimization).
- Skills in research, data analysis, and organization.
- Experience in client relationship management.
- Access to Marcel platform with e-learning tools (Udemy, LinkedIn Learning) and over 30,000 courses.
- Connection with over 100,000 creative minds within Publicis Groupe.
- Hybrid work model.
- Employee fund.
- Life insurance.
- Birthday off.
- Opportunity to apply for global vacancies within the company.
- Possibility to work up to 6 weeks a year from another country where Publicis Groupe is present (Work Your World initiative).
Company Description
We are Publicis Media, the media-specialized solutions hub that is part of Publicis Groupe, the most valuable communications group worldwide. We leverage the power of modern media to create value for our clients and support them in their transformation and growth through the best talents in investment, strategy, analytics, data, technology, and performance, under our agencies: Starcom, Zenith, Spark Foundry, and our specialized units, Performics, Apex, and PMX.
Job Description
In Bogotá – Colombia, we are looking for a SEO Specialist. With 2 years of experience in the role with advertising and marketing agencies, their mission will focus on optimizing the visibility and organic traffic of large advertisers, applying advanced SEO strategies and using key tools to improve the digital performance of our clients.
Responsibilities
- Implement and supervise SEO strategies to improve visibility and organic traffic.
- Utilize tools like Google Analytics to interpret and present relevant data.
- Manage assigned accounts to optimize results through organic positioning for the fulfillment of assigned brands' KPIs.
- Work directly with large advertisers, understanding their needs and offering personalized solutions.
- Stay updated with the latest trends and best practices in SEO to apply innovations in our strategies.
- Ensure compliance with the company's processes, policies, and procedures, both locally and regionally.
Qualifications
- Experience in handling SEO tools such as SEMRUSH, Screaming Frog, Google Search Console, and Google Analytics.
- Knowledge of ASO (App Store Optimization).
- Skills in research, data analysis, and organization.
- Experience in client relationship management.
Additional Information
- We have an interaction and connection platform based on artificial intelligence called Marcel, which has e-learning tools such as Udemy and LinkedIn Learning, with more than 30,000 courses on different topics where you can train according to your interests. In addition to connecting with the more than 100,000 creative minds of Publicis Groupe.
- We have benefits such as: hybrid work, employee fund, life insurance, birthday off, as well as the opportunity to apply for different global vacancies within the company and the possibility of working up to 6 weeks a year from another country where Publicis Groupe has a presence through the global initiative Work Your World.
Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference. We recognize and appreciate individual differences as strengths that enrich our teams and the community. Diversity and inclusion are key to our success!
