Associate Manager Digital Marketing - temporary contract

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity:

As part of a temporary contract to replace maternity leave (approximately 6 months), you will join the Digital Marketing team and report directly to the Media Manager. Your main responsibilities are:

Digital Media Campaign:

• Coordinate digital media briefing and the brief response process between local agencies and local brand managers, in accordance with Mattel FR's digital strategy.
• Execute and optimize digital multimedia campaigns in collaboration with agencies or directly with retailers (conversion campaigns).
• Advise on budget allocation by brand for online media plans: awareness, engagement, and conversion.
• Analyze campaigns and share your market insights.
• Work closely with the regional team to contribute to the definition of the European digital strategy.
• Propose and execute test and learn initiatives to monitor the evolution of digital media.

Analytics:

• Analyze campaign performance (Meta, YouTube, TikTok, Prime Video, programmatic campaigns, gaming campaigns, etc.).
• Define and update digital benchmarks, based on Mattel FR key performance indicators and previous campaign reports.
• Create custom dashboards and send reports to help brand managers track their brands' activities.
• Make optimization recommendations based on reporting.
• Competitive intelligence on web technologies and Web analytics.

Qualifications

What We’re Looking For:

• Minimum 4 years of experience in digital marketing, digital media.
• Excellent skills in digital media and WebAnalytics (preference for GA).
• Excellent Microsoft Office skills.
• Fluent in English and French.
• Ability to effectively manage projects in a fast-paced and very demanding environment.
• Problem-solving and analytical skills, as well as excellent organizational and time management skills.

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch:

• The Culture at Mattel
• Corporate Philanthropy