Senior Principal Product Manager, Sensory Media and Experience

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We’re looking for a Senior Principal Product Manager – Sensory & Media Experiences to set the vision for how fans engage with anime through immersive, sensory, and accessible experiences. In this role, you’ll drive innovation from the edges, broaden access to anime, and create experiences that heighten anime as a medium.

What You’ll Do

• Shape the Roadmap: Define the strategy and roadmap for sensory and inclusive experiences—articulating how sensory technologies, accessibility-first design, and innovations in areas like subtitles and forced narratives elevate anime engagement.
• Elevate the Experience: Harness sensory and immersive technologies to deepen emotional connection, amplify storytelling, and create viewing experiences that feel more tangible and unforgettable.
• Champion Accessibility: Set the vision for accessible playback of media. Define how these enhancements broaden participation and ensure no fan is left out.
• Innovate from the Edges: Champion inclusive research and explore emerging technologies to identify unmet needs at the margins of fandom. Translate insights from underrepresented audiences into product opportunities that expand accessibility and spark innovation across the ecosystem.
• Measure What Matters: Establish core KPIs that link your work to engagement, retention, and fan satisfaction. Define what success looks like and why these metrics are critical to proving the value of our investments.
• Build Together: Collaborate across Crunchyroll to deliver great products that can scale to serve fans around the globe.

You’ll report to the Director of Product – Play.

About You

• 15+ years of experience in product management or related domains
• Proven track record leading innovation in immersive and inclusive spaces.
• Deep expertise in sensory technologies, inclusive design, and/or accessibility a plus
• Strong communicator and collaborator, able to align executives, engineers, and operators around platform and supply chain strategies and objectives.
• Experience with patents and standards contributions.
• Bachelors degree or higher; prefer Masters degree in a relevant field.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Kaizen. We have a growth mindset committed to constant forward progress.
• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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