Director of Brand Licensing

1 Day ago • 10 Years + • $117,880 PA - $240,000 PA

Job Summary

Job Description

The Director of Brand Licensing will develop and execute a licensing strategy to expand the reach of licensed content and increase revenue. This leadership role requires expertise in licensing, brand management, and partnership negotiations. Responsibilities include developing licensing strategies, negotiating license agreements, maintaining brand integrity, collaborating with internal teams, conducting market research, monitoring licensee performance, managing contract negotiations, and staying ahead of industry trends. The role requires a strategic thinker who can drive market penetration and profitability. The director will also serve as the main liaison for lottery license agreements, financial tracking, reporting, and royalty payments.
Must have:
  • Bachelor’s degree in Business, Marketing, or related field
  • 10+ years of brand licensing, partnerships, or business development experience
  • Proven track record in negotiating and managing licensing agreements
  • Strong understanding of brand management and intellectual property rights
  • Excellent communication, negotiation, and relationship-building skills
Good to have:
  • Experience working with global licensing programs
  • Familiarity with licensing contracts and key legal terminology
  • Financial modeling and forecasting skills
  • Strong presentation skills
  • Skilled at developing strategy and plans for new and existing products
Perks:
  • 401(k) Savings Plan with Company contributions
  • Health, dental, and vision insurance
  • Life, accident, and disability insurance
  • Tuition reimbursement
  • Paid time off
  • Wellness programs
  • Identity theft insurance

Job Details

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com.

Job Summary

The Director of Brand Licensing will be responsible for developing and executing a licensing strategy that expands the portfolio of licensed content’s reach and drives revenue growth. This leadership role requires a strategic thinker with deep expertise in licensing, brand management, and partnership negotiations. The ideal candidate will have a strong understanding of intellectual property rights and the ability to cultivate relationships with key industry partners to enhance brand presence across multiple lottery categories. This position will also serve as the main liaison between the licensed property brand management team, sales teams, legal and finance for all lottery license agreements, financial tracking & reporting and management of licensor royalty payments.

Responsibilities

  • Develop and implement a comprehensive brand licensing strategy to maximize market penetration and revenue
  • Negotiate license agreements and manage licensee relationships with third-party licensors
  • Maintain brand integrity by ensuring licensees adhere to brand guidelines and quality standards
  • Collaborate with internal teams including but not limited to marketing, sales, finance, product development, and legal to support global licensing initiatives
  • Conduct market research and competitive analysis to identify new licensing opportunities
  • Monitor and evaluate licensee performance, ensuring alignment with company objectives and maximizing profitability
  • Manage contract negotiations to secure favorable terms and long-term partnerships
  • Stay ahead of industry trends and regulatory requirements affecting brand licensing

Qualifications

Required Qualifications:

  • Bachelor’s degree in Business, Marketing or related field (Master’s preferred).
  • Minimum 10-years of experience in brand licensing, partnerships, or business development roles
  • Proven track record in negotiating and managing high-value licensing agreements
  • Strong understanding of brand management, intellectual property rights, and trademark protection
  • Sound financial acumen needed for financial planning and analysis to ensure sustainable portfolio growth
  • Excellent communication, negotiation, and relationship-building skills
  • Ability to analyze market trends, financial reports, sales reports and licensing performance metrics
  • Expertise in strategic planning and revenue generation through licensing partnerships
  • Leadership experience with the ability to manage cross-functional teams and external partners

Preferred Skills:

  • Experience working with global licensing programs and expanding brands internationally
  • Negotiate and secure licensing agreements, ensuring terms, royalty rates, and contract compliance are favorable across all lottery channels and global territories.
  • Familiarity with licensing contracts and key legal terminology and processes
  • Work with legal teams to interpret agreements and ensure compliance with licensing terms
  • Ability to create and manage budgets for licensing activities, track financial performance, royalty projections
  • Strong financial modeling and forecasting skills, budgeting and P&L management, ROI evaluation for licensing deals and marketing programs/promotions
  • Strong presentation skills to executive and senior leadership as well as external partners
  • Skilled at developing strategy and plans for new and existing products
  • Work with licensed property brand management team to identify new licensing opportunities, assess market trends, and cultivate relationships with potential brand partners
  • Work collaboratively with the brand management & promotions team to deliver brand licensing opportunities
  • Proven track record of prioritizing and managing multiple projects in a fast-paced, dynamic environment
  • Ability to manage and influence across highly cross-functional teams
  • Ability to multi-task in a fast-paced and changing environment with multiple deadlines and determined follow-up skills
  • Ability to travel up to 30% 

Keys to Success

  • Building collaborative relationships
  • Decision making
  • Drive results
  • Foster innovation
  • Personal energy
  • Self-leadership
#LI-KM2

IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

 

At IGT, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $117,880 - $240,000. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable. 

 

Base pay is only one part of our Total Rewards program.  Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses .  In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.

 

All IGT employees have a role in information security. Annual training will be assigned and required as appropriate.

 

IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit www.igt.com.

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