Director of Content & Social

16 Minutes ago • 10 Years +
Social Media

Job Description

Manychat is seeking a Director of Content & Social to lead global content and organic social strategy. This role involves transforming brand and product narratives into high-performing, audience-first content across various platforms like Instagram, Messenger, WhatsApp, Telegram, and TikTok. The Director will build a content engine, define social media strategy, and lead a team spanning content, social, video, and creative operations to drive engagement, sales, and brand presence.
Must Have:
  • Own and evolve a cohesive content vision and strategy across campaigns, events, editorial, SEO, and educational content.
  • Lead content ideation and creation across formats including blog posts, articles, guides, carousels, and email narratives.
  • Build a scalable content engine that is audience-informed, performance-tracked, and integrated with product and growth goals.
  • Define and execute organic social strategy across Instagram, LinkedIn, TikTok, X, and YouTube to drive impressions and engagement.
  • Lead a creative team in producing culturally relevant content that amplifies the brand and fosters community.
  • Stay updated on platform trends, emerging content formats, and creator partnerships.
  • Lead, mentor, and grow a high-impact team of writers, strategists, social media managers, video producers, and creative project managers.
  • Bring 10+ years of experience leading content and social teams, ideally in SaaS, media, or creator-focused tech.
  • Demonstrate deep fluency in storytelling for digital audiences.
  • Possess experience managing high-volume content pipelines and performance-focused editorial systems.
  • Exhibit mastery of social media platforms, content trends, and analytics tools.
  • Show expertise in video and visual storytelling, including directing creative vision and managing production workflows.
  • Possess exceptional leadership and communication skills.
Perks:
  • Annual professional development reimbursement for conferences, online courses, and resources.
  • Comprehensive medical, dental, and vision coverage for you and your dependents.
  • Hybrid work model and generous leave options.
  • In-office perks, including free meals and snacks.
  • Company-funded sport activities, annual offsites, and team-building events.

Add these skills to join the top 1% applicants for this job

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WHO WE ARE 🌍

We help creators and businesses automate conversations on Instagram, Messenger, WhatsApp, Telegram, and TikTok. The result? Better engagement, more sales, and real, sustainable growth.

With a diverse team spread across three continents, we’re building the leading Chat Marketing platform that is used — and loved — by more than 1.5 million customers worldwide.

WHO WE’RE LOOKING FOR 🌟

We’re searching for a Director of Content & Social who will own global content and organic social strategy, turning brand and product narratives into high-performing, audience-first content that educates, engages, and inspires. This role sits at the heart of our brand and is pivotal to how the world experiences Manychat across every platform.

Your team will span content, socials, video, and creative operations - but your north star is building a voice and presence people want to engage with.

WHAT YOU’LL DO 🚀

Content Strategy & Development

  • Own and evolve a cohesive vision and strategy that spans campaigns, events, editorial, seo and educational content.
  • Lead content ideation and creation across formats - from blog posts, articles, and guides to carousels, email narratives, and branded editorial pieces.
  • Build a content engine that scales: audience-informed, performance-tracked, and deeply integrated with product and growth goals.
  • Partner with teams like product marketing, performance, brand and comms to ensure content supports strategic objectives and drives measurable business impact.

Social Media & Digital Presence

  • Define and execute the organic social strategy across all major platforms - including Instagram, LinkedIn, TikTok, X, and YouTube - with a sharp focus on driving quality impressions, engagement, and share of voice.
  • Lead a nimble, creative team in creating thumb-stopping, culturally relevant content that amplifies our brand and fuels community love.
  • Infuse social into everything - from launches and announcements to campaigns and community moments - making Manychat a brand people want in their feed.
  • Stay ahead of platform trends, emerging content formats, and creator partnerships to keep Manychat at the forefront of social innovation.

Team Leadership

  • Lead, mentor, and grow a high-impact team of writers, strategists, social media managers, video producers, and creative project managers.
  • Champion a culture of creativity, collaboration, and constant learning — inside your team and across the company.

TO SHINE IN THIS ROLE đź’Ą

You’ll bring:

  • 10+ years of experience leading content and social teams, ideally in SaaS, media, or creator-focused tech environments.
  • A proven track record of building and scaling content and social strategies that drive brand awareness, community growth, and pipeline impact.
  • Deep fluency in storytelling for digital audiences - knowing what works where, and why.
  • Experience managing high-volume content pipelines and performance-focused editorial systems.
  • Mastery of social media platforms, content trends, and analytics tools to guide decisions and iterate quickly.
  • Expertise in video and visual storytelling, including directing creative vision and managing production workflows.
  • Exceptional leadership and communication skills, with the ability to inspire teams and influence stakeholders at all levels.

WHAT WE OFFER 🤗

We care deeply about your growth, well-being, and comfort:

  • 📚 Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow.
  • đź’™Comprehensive medical, dental, and vision coverage for you and your dependents.
  • 🪴 Hybrid work and generous leave options to prioritize your work-life balance.
  • 🍽️ In-office perks, including free meals and snacks.
  • 🤝 Company-funded sport activities, annual offsites and team-building events.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.

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