Director of Sales - Villa Hermosa

The Director of Sales drives occupancy growth by building meaningful relationships with prospective residents, demonstrating how community living enhances overall well-being. This role involves leading personalized tours, executing strategic follow-ups, conducting home visits, and coordinating events. The Director collaborates closely with the community team to deliver an exceptional and engaging experience, focusing on lead generation, tour customization, and achieving sales targets through strategic planning and reporting.

Must Have

• Respond to inbound inquiries within two hours
• Proactively generate leads through home visits (minimum three per week)
• Execute time-sensitive follow-up using CRM tools (at least 15 prospect connections daily)
• Utilize OneDay platform to send personalized videos (minimum five weekly)
• Schedule and lead in-person community tours
• Drive occupancy and revenue goals through strategic sales planning
• Monitor key performance metrics in CRM
• Achieve five monthly move-ins or meet net occupancy goals
• Maintain minimum 50% inquiry-to-visit and 25% visit-to-move-in conversion rates
• Five to seven years of experience in a similar role
• Demonstrated success in hospitality, real estate, or healthcare industries

Good to Have

• Two to four years of college coursework
• Experience working with seniors

Job Description

The Director of Sales drives occupancy growth by building meaningful relationships with prospective residents by demonstrating how community living enhances overall well-being. Lead personalized tours, execute strategic follow-ups, conduct home visits, and coordinate events—all in close collaboration with the community team to deliver an exceptional and engaging experience.

Essential Duties:

Lead Generation & Follow-Up

• Respond to all inbound inquiries (phone, email, web) within two hours to maximize speed-to-lead.
• Proactively generate and cultivate leads through a minimum of three home visits per week.
• Execute time-sensitive follow-up using Customer Relationship Manager (CSM) tools, maintaining at least 15 prospect connections daily.
• Utilize the OneDay platform to send a minimum of five personalized videos weekly to prospects or their families.

Tours

• Schedule and lead in-person community tours aligned with your weekly move-in goals, ensuring most tours occur on your scheduled workdays.
• Customize each tour using the company's Tour Planning in collaboration with department heads during stand-up meetings. Incorporate a personalized "One Extra" that reflects the prospect's interest and showcases our unique value within senior living.

Sales Strategy & Reporting

• Drive occupancy and revenue goals through strategic sales planning, execution, and analysis of Yardi reports.
• Monitor key performance metrics in the CRM, including lead conversion, speed-to-lead, and activity dashboards.
• Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans for achieving results.

Sales Expectations

• Achieve five monthly move-ins (one per week) or meet net occupancy goals for the assigned community.
• Conduct three home visits weekly and maintain a minimum of 15 daily prospect connections.
• Send five personalized OneDay videos each week.
• Maintain a minimum 50% inquiry-to-visit and 25% visit-to-move-in conversion rate.

Schedule

• This position is either a Tuesday-Saturday or Sunday-Thursday position, depending on current schedules at the community

Perform other duties as assigned

Qualifications

Education and Experience

• Two to four years of college coursework preferred.
• Proven work experience with five to seven years of experience in a similar role.
• Demonstrated success in hospitality, real estate, or healthcare industries, with a preference for experience working with seniors.

Additional Information

• All your information will be kept confidential according to EEO guidelines.

Senior Resource Group is an equal employment opportunity employer. We do not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws, and we prohibit harassment of applicants or employees based on any of these protected categories. We comply with all applicable federal, state and local laws, including but not to limited, respecting consideration of unemployment status in making hiring decisions. Completing an application does not guarantee that you will be offered a position.

Note to Applicants: Smoking is prohibited in all indoor areas of Senior Resource Group unless designated smoking areas have been established by a particular office in accordance with applicable state and local law.