Director, Promotion Planning

The E.W. Scripps Company is seeking a Director, Promotion Planning to lead a team responsible for shaping promotional strategy across multiple entertainment and news networks. This role involves providing strategic and tactical direction for on-air promotions, PSAs, and sponsored elements, ensuring best practices, and collaborating with cross-functional teams like marketing, programming, and research. The director will optimize audience engagement, incorporate viewership data into scheduling, and manage promo inventory and workflow using specialized software.

Must Have

• Provide strategic and tactical direction for a team of promotion planners.
• Ensure implementation of best practices for on-air promo and on-screen graphics planning and scheduling.
• Work with managers to ensure network planning needs are met and workloads are balanced.
• Collaborate with leadership across marketing, programming, research, sales operations, broadcast operations, and digital departments.
• Participate in strategic planning meetings and facilitate multifunctional project teams.
• Incorporate ratings and viewership data into on-air scheduling strategy.
• Lead discussions to identify areas for promo scheduling optimization and develop testing recommendations.
• Advise on process improvements for promo inventory management and workflow.
• Serve as the administrator and main point of contact for promo and graphics scheduling software.

Good to Have

• BS/BA in a related discipline or equivalent years of experience.
• Generally, 10+ years of experience in a related field.
• Prior managerial experience.
• Skilled at managing, motivating, and developing a team of managers.
• Proven ability to skillfully manage multiple projects at a time.
• Highly organized and flexible with the ability to quickly adapt to changing priorities.
• Orientation to tracking and measuring the impact from your efforts.
• Skilled at recognizing and implementing process improvements.
• Strong written and verbal communication skills, as well as ability to lead internal presentations.
• Ability to cultivate relationships with employees across departments and functional areas.

Director, Promotion Planning

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Director, Promotion Planning

Are you ready to shape the promotional strategy that drives viewership across multiple entertainment and news networks? The E.W. Scripps Company is seeking a Director; Promotion Planning to lead our promotional planning team and maximize audience engagement across our diverse portfolio of networks. You'll be at the forefront of strategic promotion planning, working with cutting-edge technology and cross-functional teams to ensure our content reaches and resonates with audiences across all platforms.

WHAT YOU'LL DO:

• Provide strategic and tactical direction for a team of promotion planners, including managerial roles, who are responsible for scheduling on-air promotions appearing on our network's cable/satellite, over-the-air and over-the-top (OTT) streaming channels as well as PSAs, on-screen promotional graphics and sponsored elements
• Constitute and ensure implementation of best practices for on-air promo and on-screen graphics planning and scheduling across all networks
• Work with managers on your team to ensure that the planning needs for each network are met and workloads for managers and individual planners are balanced
• Work closely with leadership across marketing, programming, research, sales operations, broadcast operations, and digital departments to ensure alignment of processes and priorities
• Participate in strategic planning meetings and facilitate multifunctional project teams for on-air promotion tied to stunts and high-profile programming
• Work closely with the research to incorporate ratings and other viewership data into the on-air scheduling strategy and assess the impact of promotion campaigns
• Lead discussions with marketing leadership, creative and research to identify areas for promo scheduling optimization and develop testing recommendations where feasible
• Advise on process improvements for promo inventory management and workflow
• Serve as the administrator and main point of contact for promo and graphics scheduling software

WHAT YOU'LL NEED:

• BS/BA in related discipline or equivalent years of experience preferred
• Generally, 10+ years of experience in related field preferred
• Prior managerial experience preferred

WHAT YOU'LL BRING:

• Skilled at managing, motivating, and developing a team of managers who in turn manage their own direct reports
• Proven ability to skillfully manage multiple projects at a time
• Highly organized and flexible with the ability to quickly adapt to changing priorities
• Orientation to tracking and measuring the impact from your efforts
• Skilled at recognizing and implementing process improvements
• Strong written and verbal communication skills, as well as ability to lead internal presentations
• Ability to cultivate relationships with employees across departments and functional areas

WHERE YOU'LL LIVE, WORK AND PLAY:

Atlanta is a vibrant metropolis that perfectly blends Southern charm with big-city sophistication. As the cultural and economic hub of the Southeast, Atlanta offers world-class dining, entertainment, and arts scenes. From the historic neighborhoods of Virginia-Highland and Inman Park to the bustling Midtown district, you'll find diverse communities with unique character and charm.

The city is home to major attractions like the Georgia Aquarium, World of Coca-Cola, and the Martin Luther King Jr. National Historical Park. Sports fans can cheer on the Atlanta Braves, Hawks, Falcons, and Atlanta United FC. With Hartsfield-Jackson Atlanta International Airport as one of the world's busiest, you'll have easy access to destinations worldwide.

Atlanta's thriving job market spans technology, film and television production, healthcare, and finance industries. The city's affordable cost of living compared to other major metros, combined with no state income tax on retirement income and a year-round mild climate, makes it an attractive place to build your career and life. Plus, the nearby Blue Ridge Mountains and Georgia coast are just a few hours' drive away for weekend adventures.

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