Director, Sales- REACH Media Network, A Poppulo Company

Introduction:

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company?

REACH Media Network is a leading provider of innovative digital signage solutions designed to connect people, enhance engagement, and simplify information sharing. Serving businesses, educational institutions, healthcare facilities, and more, REACH empowers organizations to effectively communicate with their audiences through dynamic, cloud-based signage solutions. Established in 2005, REACH serves over 9,000 customers and manages over 25,000 screens globally.

We know there’s no such thing as a “perfect" candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive.

Job Summary

The Director of Sales at REACH Media Network is a key leadership role responsible for direct selling and leading the sales organization to achieve the company’s overall sales targets. This position combines hands-on involvement in strategic accounts with building and scaling a high-performing team. While marketing and customer success contribute to revenue generation, the Director of Sales works closely with these teams to align strategies and maximize overall revenue impact.

Key Responsibilities

• Sales Leadership & Accountability: Own REACH’s overall sales goal and ensure consistent achievement through disciplined planning, execution, and team performance management.
• Direct Selling: Actively engage in high-value opportunities and strategic accounts, leading by example in prospecting, pitching, and closing deals.
• Team Management: Recruit, coach, and lead a high-performing sales team (Account Executives). Set clear KPIs, foster accountability, and create a culture of continuous improvement.
• Pipeline & Forecasting: Oversee pipeline health, deal velocity, and forecasting accuracy. Implement processes that improve predictability and shorten sales cycles.
• Collaboration with Marketing: Partner with marketing leadership to align on demand generation campaigns, lead scoring, and messaging strategies. Provide feedback on lead quality and conversion trends to optimize pipeline performance.
• Collaboration with Customer Success: Work closely with customer success to identify upsell and cross-sell opportunities, ensuring a seamless handoff and maximizing customer lifetime value.
• Market Intelligence: Stay ahead of industry trends, competitive dynamics, and customer needs to inform GTM strategies and product positioning.

Education & Experience

• 8+ years of SaaS sales experience, including 3+ years in leadership roles.
• Bachelor’s degree or equal work experience
• Experience in Digital Signage is highly preferred, but other Saas product experience will also be considered
• Demonstrated capability in managing the sales process from initiation to conclusion.
• Proven success driving $10M–$30M+ in annual sales within SMB and mid-market segments.
• Strong understanding of SaaS sales methodologies and CRM systems (Netsuite and Hubspot preferred).
• Excellent leadership, communication, and strategic thinking skills.
• Hands-on experience in operational leadership of sales development teams (both inbound and outbound) and quota-carrying sales personnel.
• Experience in forecasting and territory planning.
• Eagerness and capacity to learn quickly and efficiently.
• Agility and readiness to pivot swiftly when necessary.

Leadership Responsibilities

• Proven track record in managing remote, inside sales and enterprise sales teams.
• Operational knowledge of various Windows-based application programs, Microsoft 365, Salesforce, and current Internet technologies.
• Experience in managing pipelines, territories, forecasting, and processes.
• Expert knowledge of the US SaaS market.
• Expertise in the Internal Communications market.
• Outstanding communication skills, both written and verbal.
• Professional presentation capabilities.

Why Us?

• An excellent workplace culture
• Competitive salary
• Medical insurance
• Flexible working schedule
• In-house soft skills trainings
• Remote and hybrid work arrangements

Compensation

Annual base salary gross: 135,000-145,000 USD plus variable. The base salary range represents the low and high end of the Company's contemplated salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, competencies, and geographic location. The salary is one component of Company's total compensation package for employees.

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