Director, Technical SEO

Want to help us, help others? We’re hiring! 

GoFundMe is a global community of over 150 million people who come together every day with the common purpose of helping one another. Our mission is to help people help each other through our best in class technology. In 2022, GoFundMe joined together with Classy, a leading nonprofit fundraising software company that enables nonprofits to connect supporters with the causes they care about. Together, we have empowered people and organizations to raise more than $30 billion since 2010. Our vision is to become the most helpful place in the world.

Join us! The GoFundMe team is seeking a seasoned Director, Technical SEO to lead our global organic search strategy. You’ll sit at the intersection of marketing, product, engineering and data, helping shape our roadmap with SEO best practices in mind and supercharge growth. This is a high-impact role for someone who thrives in fast-paced environments and is excited to work on a product that makes a difference in people’s lives.

Candidates considered for this role will be located in the San Francisco Bay Area and will be expected to go into the office 3 times per week.

The Job…

• Own and scale GoFundMe’s global SEO strategy with a focus on technical SEO across mobile and desktop experiences.
• Collaborate closely with product, engineering, and data science to ensure SEO is embedded into our platform’s architecture, roadmap, and testing framework.
• Lead technical audits, identify opportunities, and champion fixes across crawling, indexing, rendering, site speed, internal linking, structured data, and more.
• Define SEO KPIs and measurement frameworks, working with the analytics team to report on performance and inform roadmap decisions.
• Stay ahead of algorithm changes and emerging trends, and ensure we remain competitive across a dynamic search landscape.
• Support new product and feature launches from an SEO lens - including internationalization, UGC surfacing, and landing page optimization.
• Mentor and guide cross-functional teams on SEO best practices, fostering a strong SEO culture across the company.
• Experience with emerging search engines: LLMs, TikTok, Instagram, Facebook, YouTube and other video platforms

You… 

• 10+ years of SEO experience, with a strong emphasis on technical SEO at scale.
  Proven track record driving SEO growth in fast-moving, high volume, UGC-heavy environments (marketplaces, content platforms, or similar). Experience with both B2C and B2B Sass is an advantage.
• Experience collaborating with product and engineering teams — must be comfortable writing tickets and explaining the business impact of changes.
• Deep knowledge of search engine behavior, ranking factors, site architecture, and schema/structured data.
• Experience with large scale taxonomy based directories, e-commerce/merchandising, and ASO.
• Proficiency in HTML, CSS, and Javascript as they relate to SEO
• Strong understanding of analytics platforms (Google Analytics, GSC, Looker, Amplitude)
• Strong understanding and experience with AI search, also known as AEO
• Strong experience working on international SEO/localization/hreflang. 
• Data-driven mindset -  you know how to use data to tell stories, make decisions, and measure impact.
• Excellent communication skills, able to influence across departments and leadership levels.
• Ideally based near or around San Francisco or willing to relocate 

Why you’ll love it here...

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement: Make a difference through our volunteering and Gives Back programs.

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We are committed to providing diversity, equity, and inclusion training to all employees, and we do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $188,500 - $282,000 + bonus + equity + benefits.  As this is a hybrid position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range based on your location during the hiring process. 

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at accommodationrequests@gofundme.com. 

Dedication to Diversity 

GoFundMe and Classy are committed to leveraging Diversity, Equity, Inclusion, and Belonging to cultivate a culture that embraces and supports the unique identities, experiences, and perspectives of our people and customers.

Our diversity recruiting priority is recognized under our first DEIB Driver: Opportunity Foster Diversity - we identify, recruit, and invest in top talent- ensure our people reflect the unique identities, experiences, and perspectives of the communities we serve and are all given the chance to grow.

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. 

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘24 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our Newsroom.