Display/Paid Social Lead

Groupon is seeking a hands-on Display / Paid Social Lead to own the global paid social strategy and lead a five-person team. This role involves end-to-end Meta performance, driving Gross Profit within ROAS guardrails, accelerating creative testing, and integrating AI-enabled execution. The lead will manage over $1M+ monthly budgets across platforms like Meta, Criteo, GDN, and TikTok, focusing on data-led decision-making and team development.

Must Have

• Lead and develop a team of 5 paid social specialists.
• Own and execute global Display & Paid Social strategy.
• Manage $1M+ monthly budgets across Meta, Criteo, GDN, TikTok.
• Drive Meta performance end-to-end.
• Accelerate creative testing and AI-enabled execution.
• Utilize data-led decision making with Tableau.
• Deep Meta Ads expertise with high-spend budgets.
• Experience in Local Services, marketplaces, or high-volume B2C.
• Proficiency in AI tools for marketing workflows.
• Strong analytical and creative skills.

Perks & Benefits

• Massive budgets, global scale, and space to truly influence outcomes.
• A role with ownership as the Display owner for the entire business.
• Cross-functional support from Product, Revenue, BI, Design.
• Opportunity to rebuild processes, level-up the team, and leave a mark.
• Culture that values data, speed, experimentation, and smart automation.
• Commitment to building smarter, faster, and more innovative ways of working with AI.
• Encouragement to leverage AI tools during the hiring process.

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.

Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.

Own the strategy. Lead the team. Run $1M+ monthly budgets.

📍Prague ~ hybrid setup

Groupon is looking for a hands-on Display / Paid Social Lead who can take over our global paid social engine, elevate the strategy, and lead a five-person team across Meta, Criteo, GDN, TikTok, and more. This is not a maintenance role. This is a “take it, fix it, scale it” role.

You’ll own Meta performance end-to-end, drive Gross Profit within ROAS guardrails, accelerate creative testing, and bring AI-enabled execution into daily workflows. And yes - you’ll work with serious budgets: $1M+ per month. If you thrive in fast data loops, know how to push teams to excellence, and love mixing creativity with analytics, this one’s for you.

🔥 What You’ll Lead

• Lead and develop a team of 5 specialists - set KPIs, coach performance, build routines, and reset the way of working.
• Own and execute the global Display & Paid Social strategy across Meta (core), Criteo, GDN, TikTok, Reddit and emerging app channels.
• Balance prospecting/retargeting and identify scalable growth opportunities with feed & category owners.
• Combine hands-on execution (~50% at the start) with long-term strategic leadership.
• Run a structured brief → build → QA → launch workflow with Design and deliver AI-enabled creative production.
• Drive data-led decision making using Tableau , and support app-marketing, AppsFlyer integration and incrementality testing.
• AI & automation (LLMs for briefs, creative iteration, QA; platform automations for alerts/bulk changes).
• Collaborate closely with Revenue, BI, Product, Design and communicate clearly through concise updates and post-mortems.

🙌 You’ll Be Great If You

• Have deep Meta Ads expertise with multi-market, high-spend budgets ≥ $1 M / month
• Have experience in Local Services, marketplaces, or high-volume B2C.
• Know how to lead a team, set standards, and build strong routines.
• Are both analytical & creative - DPA, feed quality, testing mindset.
• Use AI tools daily (ChatGPT, Gemini, AI video tools, automation).
• Have a solid understanding of analytics (Tableau etc.)
• Communicate clearly, push for clarity, and make things happen.

💚 Why Join Groupon

• Massive budgets, global scale, and space to truly influence outcomes.
• A role with ownership - you’re the Display owner for the entire business.
• Cross-functional support: Product, Revenue, BI, Design.
• Real opportunity to rebuild processes, level-up the team, and leave a mark.
• Culture that values data, speed, experimentation, and smart automation.

🚀 Ready to lead Groupon’s Display performance into 2026? Send us your profile, we’d love to connect.

Groupon is an AI-First Company

We’re committed to building smarter, faster, and more innovative ways of working—and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role—you’ll be right at home here.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.