CRM Specialist

Groupon is seeking a CRM Specialist to design and execute lifecycle and monetization strategies. This role involves owning end-to-end CRM projects, implementing campaigns across various channels (email, push, in-app), and collaborating with product and marketing teams. The specialist will leverage tools like Bloomreach to create personalized journeys, lead A/B tests, track performance, and incorporate AI to enhance personalization and streamline workflows, supporting customer acquisition, retention, and reactivation in global markets.

Must Have

• Design and execute lifecycle and monetization strategies aligned with key business goals.
• Own end-to-end CRM projects from planning to launch.
• Implement CRM workflows and campaigns (email, push, in-app, etc.).
• Collaborate with product, development, and marketing teams.
• Leverage Bloomreach to create personalized, automated journeys.
• Lead A/B tests and track campaign performance.
• 3+ years of experience in CRM or a similar role.
• Exposure to consumer-focused strategies, primarily B2C.
• Hands-on experience with CRM platforms (e.g., Bloomreach, Braze, Salesforce Marketing Cloud, Iterable).
• Strong understanding of lifecycle marketing, customer segmentation, and CRM KPIs.
• Test-and-learn mindset.
• Excellent project management and cross-functional collaboration skills.
• Clear communicator with a user-first mindset and keen attention to detail.

Good to Have

• Comfortable using AI tools to improve efficiency, creativity, and analysis.
• Willingness to iterate based on data.

Perks & Benefits

• Part of a fast-moving, collaborative, and international team.
• Opportunity to shape CRM strategies.
• Values creativity, impact, and growth.
• Encourages leveraging AI tools during the hiring process and in the role.

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.

Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.

Are you passionate about CRM, customer engagement, and lifecycle marketing? Do you love making data-driven decisions that truly move the needle?

Join our growing team and help shape meaningful, results-driven CRM strategies that strengthen customer relationships and drive monetization across global markets.

🚀 What You’ll Be Doing:

• Design and execute lifecycle and monetization strategies aligned with key business goals, supporting customer acquisition, retention, and reactivation.
• Own end-to-end CRM projects—from planning to launch—ensuring timely delivery, cross-functional alignment, and executional excellence.
• Implement CRM workflows and campaigns (email, push, in-app, etc.) tailored to different customer segments and lifecycle stages.
• Collaborate with product, development, and marketing teams to integrate CRM tools and tactics seamlessly into broader initiatives.
• Leverage tools like Bloomreach (mandatory) to create personalized, automated journeys that drive engagement and revenue growth.
• Lead A/B tests and track campaign performance, providing insights and recommendations to continuously enhance CRM strategy and effectiveness.
• Incorporate AI tools to enhance personalization, streamline execution, and support day-to-day CRM workflows.

💡 About You:

• 3+ years of experience in CRM or a similar role, ideally within e-commerce or digital-first businesses.
• Exposure to consumer-focused strategies, primarily B2C.
• Hands-on experience with CRM platforms (e.g., Bloomreach, Braze, Salesforce Marketing Cloud, Iterable).
• Comfortable using AI tools to improve efficiency, creativity, and analysis.
• Strong understanding of lifecycle marketing, customer segmentation (e.g., RFM models, behavioral triggers), and CRM KPIs (retention, open/click/conversion rates, reactivation).
• Test-and-learn mindset with a willingness to iterate based on data.
• Excellent project management and cross-functional collaboration skills.
• Clear communicator with a user-first mindset and keen attention to detail.

📬 Why Join Us?

You’ll be part of a fast-moving, collaborative, and international team that values creativity, impact, and growth. CRM is a key pillar of how we connect meaningfully with our users every day, and you’ll have the opportunity to shape the strategies that make it happen.

is an AI-First Company

We’re committed to building smarter, faster, and more innovative ways of working—and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role—you’ll be right at home here.

’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at ), always check our official career website at Careers

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