Email Marketing Specialist (Mobile)

1 Week ago • 1 Years + • Marketing

Job Summary

Job Description

BetterMe is a health and wellness platform dedicated to creating a healthier world through a tailored, holistic approach. They are seeking an Email Marketing Specialist with a focus on mobile. The role involves developing and executing remarketing campaigns to re-engage leads, building and optimizing email drip sequences for various stages of the sales funnel, and owning A/B testing for engagement maximization. The specialist will also monitor campaign performance and implement data-driven improvements. The ideal candidate will have at least one year of B2B email marketing experience, understand key email marketing metrics, and be familiar with platforms like Hubspot, along with basic HTML/CSS knowledge for template customization and an understanding of mobile-responsive design.
Must have:
  • 1+ year of B2B email marketing experience
  • Understand key email marketing metrics
  • Experience with Hubspot
  • Basic HTML/CSS for templates
  • Understand mobile adaptation
  • Create automated email flows
  • Understand corporate buyer personas
  • English level B2 or higher
Good to have:
  • Familiarity with B2B SaaS or wellness/health tech
  • Experience with localization
  • Experience with LinkedIn lead gen
Perks:
  • Competitive salary
  • Professional growth opportunities
  • Access to courses, seminars, and library
  • Comfortable working environment
  • Work equipment provided
  • Complimentary breakfasts, lunches, and snacks
  • 20 days paid vacation
  • Medical insurance
  • Variety of sports activities
  • Team buildings, parties, and team activities

Job Details

ABOUT US:

BetterMe is a health & wellness platform providing a tailored holistic approach to well-being. Since 2017, we have been on a mission to create a healthier world for everyone, regardless of age, sex, physical ability, or background. Our goal is to make a healthy lifestyle accessible to everyone so they can achieve long-term health benefits.

ABOUT YOU:

  • 1+ year of hands-on experience in email marketing in B2B.
  • Understanding of key email marketing metrics (OR, CTR, Conversion Rates, and Engagement trends).
  • Experience working with Hubspot (Snov.io, Sales Navigator or Apollo will be a plus)
  • Basic knowledge of HTML/CSS for template customization.
  • Understanding of mobile adaptation for responsive email design.
  • Experience creating automated email flows, multi-step drip sequences, and newsletters.
  • Deep understanding of corporate buyer personas, buying cycles, and decision-making processes.
  • English level - B2 or higher.

YOUR IMPACT:

  • Develop and execute remarketing campaigns to re-engage cold leads and move prospects through the sales funnel.
  • Build and optimize conversion with segmented email drip sequences for inbound leads, demo follow-ups, trials, and client engagement post-sales strategies.
  • Own A/B testing and subject line optimization to maximize engagement and lead quality.
  • Monitor performance and continuously improve campaigns based on data insights.

WILL BE A PLUS:

  • Familiarity with B2B SaaS or wellness/health tech industry.
  • Experience working with localization or multi-language campaigns.
  • Background in working with LinkedIn lead gen campaigns or webinar/ event nurture flows.


Our mission is creating happiness within since we believe that having your mind and body in complete harmony is key for overall health and quality of life. We plan to capture the growth of the Global Health Market, and our ideal candidate will focus on building the largest health tech company in the world. 💪

The success of the product became possible through the hard work and dedication of 400+ talented and forward-thinking employees who are true experts in their field. We’re one of the biggest partners of Facebook, Google, Snapchat & Twitter within the CEE region.🌎

Our company is built on the ability to find the best people and provide them with everything needed to stay focused on what’s important to make our users even healthier, sportier, happier and better!
We create a business environment that brings up the best in everyone. We have no bureaucracy, and we give our colleagues complete freedom to make decisions and achieve brilliant results. 🚀

Competitive salary.
Compensation that will help you focus on your projects and personal development.
Professional Growth. We offer a possibility to attend internal, external courses, seminars, and access to a corporate library. You will be working with a team of professionals to get insights and discuss ideas.
Comfortable working environment. We provide all necessary work equipment for your role and serve complimentary breakfasts, lunches, and snacks in the Kyiv office.
Health&Fitness. We provide employees with 20 days of paid vacation, medical insurance and a variety of sports activities available for employees inside and outside the office.
Rest. We organize team buildings, parties and various team activities to boost our collaboration.
Find more about us on social media platforms: Instagram, LinkedIn.

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About The Company

Since 2017, we have been on a mission to create a healthier world for everyone, regardless of age, sex, physical ability, or background. Our goal is to make healthy lifestyle accessible to everyone so they can achieve long-term health benefits. Recognizing the lack of Diversity, Equity, and Inclusion in the market, we strive to eliminate barriers to well-being and self-esteem.

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