Field Marketing Coordinator

6 Minutes ago β€’ 1-2 Years
Events

Job Description

AppZen is seeking an organized, dynamic, and motivated Field Marketing Coordinator to support the execution of field marketing initiatives. This role focuses on driving brand awareness, lead generation, and customer engagement through event coordination, promotional campaigns, field sales partnership, content development, budget management, and reporting. The ideal candidate is a self-starter with excellent communication skills, thriving in a fast-paced environment.
Good To Have:
  • Salesforce
  • Hubspot
  • Canva
Must Have:
  • Assist in planning, coordination, and execution of marketing events.
  • Collaborate with the marketing team on promotional campaigns.
  • Provide strong partnership to field sales teams.
  • Assist in the creation of compelling marketing content.
  • Help manage the field marketing budget.
  • Compile and analyze data related to field marketing activities.
  • Bachelor's degree.
  • 1-2 years of experience in marketing, event planning, or related fields.
  • Strong organizational skills and ability to manage multiple projects.
  • Excellent written and verbal communication skills.
  • Proficiency in Google Work Suite and familiarity with marketing automation platforms.
  • Ability to work independently and as part of a team.
  • Willingness to travel as needed for events and meetings.
Perks:
  • Competitive salary package and bonus or variable incentive pay
  • Comprehensive medical, dental, vision and life insurance benefits
  • Unlimited PTO
  • Paid parental leave for eligible employees
  • 401(k) match
  • $250 annual reimbursement for continuous learning
  • Onsite gym access for HQ (San Jose) employees
  • Lots of office perks like snacks, happy hours, company events

Add these skills to join the top 1% applicants for this job

lead-generation
communication
performance-analysis
event-management
budget-management
game-texts
marketing-automation
salesforce
canva

We are seeking an organized, dynamic, and motivated individual to join our team as a Field Marketing Coordinator. In this role, you will be responsible for supporting the execution of field marketing initiatives aimed at driving brand awareness, lead generation, and customer engagement. The ideal candidate is a self-starter with a passion for marketing, excellent communication skills, and the ability to thrive in a fast-paced environment.

Responsibilities:

  • Event Coordination: Assist in the planning, coordination, and execution of various marketing events, including trade shows, conferences, seminars, and community outreach programs. This may include coordinating logistics, managing vendor relationships, and ensuring all event materials are prepared and delivered on time.
  • Promotional Campaigns: Collaborate with the marketing team to develop and implement promotional campaigns tailored to specific geographic regions, industries, or audiences. This may involve coordinating the distribution of marketing materials, managing promotional giveaways, and tracking campaign performance metrics.
  • Field Partnership: Provide a strong partnership to field sales teams by delivering marketing materials, organizing sales kits, and facilitating training sessions as needed. Serve as a liaison between the marketing department and field sales representatives to ensure alignment on messaging and promotional activities.
  • Content Development: Assist in the creation of compelling marketing content, including brochures, presentations, case studies,email messaging, and social media posts, tailored to specific target audiences and geographic regions.
  • Budget Management: Help manage the field marketing budget by tracking expenses, processing invoices, and identifying cost-saving opportunities without compromising the quality or effectiveness of marketing initiatives.
  • Reporting and Analysis: Compile and analyze data related to field marketing activities, including event attendance, lead generation, and return on investment. Prepare regular reports and presentations to communicate key findings and recommendations to stakeholders.

Qualifications:

  • Bachelor's degree
  • 1-2 years of experience in marketing, event planning, or related fields (internship experience will be considered).
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.
  • Proficiency in Google Work Suite and familiarity with marketing automation platforms.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Willingness to travel as needed for events and meetings.

Ideal Candidate Skills:

  • Salesforce
  • Hubspot
  • Canva

Benefits:

  • Competitive salary package and bonus or variable incentive pay depending on role
  • Comprehensive medical, dental, vision and life insurance benefits
  • Unlimited PTO
  • Paid parental leave for eligible employees
  • 401(k) match
  • $250 annual reimbursement for continuous learning
  • Onsite gym access for HQ (San Jose) employees
  • Lots of office perks like snacks, happy hours, company events
  • These benefits are only applicable to full time employees

Join our team and play a key role in driving the success of our field marketing initiatives!

We are equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

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