Field Marketing Programs Manager

The Role

Proofpoint is seeking a results-driven Field Marketing Programs Manager who thrives in a fast-paced environment to join the Americas Field Marketing team. The team is responsible for regional marketing strategies that drive demand and contribute to pipeline creation for the business and play an active role for the area sales team ensuring they are benefiting from global marketing programs as well as executing regional programs to ensure success across all territories. This individual would support the Field Marketing Managers in creating and managing campaigns, including in-person and virtual events, direct mail, targeted programs, data management, and audience acquisition recruitment. The ideal candidate will thrive in a collaborative environment and be focused on meeting quarterly goals.

Your day-to-day:

• Support the Field Marketing team with creating campaigns, invitation emails and landing pages via Marketo to drive pipeline growth and customer loyalty for the Americas Sales Teams.
• These integrated marketing programs may include:
• Roadshows, seminars, virtual events, tradeshows supporting net-new, cross-sell and upsell opportunities
• C-level campaigns: programs to create/accelerate opportunities and position as a thought leader
• Alliance Partner Marketing programs: build partner co-marketing programs into regional marketing plans
• Greenfield programs: targeting new contact and account acquisition
• Facilitate highly successful virtual event programs in multiple languages
• Responsible for data entry of leads from marketing events and lead uploads via Marketo
• Support the creation of targeted direct mail campaigns
• Manage appointment setting campaigns
• Monitor campaign accuracy within Salesforce
• Own event recruitment programs with 3rd party vendors
• Source promotional items, monitor inventory management, and oversee fulfillment houses.
• Ensure that marketing collateral is updated and marketing event equipment is current and in good working condition
• Executes purchase orders and invoice process with vendors
• Onsite event support, when required

What you bring to the team

• Bachelor’s Degree in Marketing or Communications
• 3-5 years of related marketing experience
• Extensive Marketo and SalesForce.com experience required. Marketo certification is a plus
• Strong project management skills
• Detail-oriented, able to meet deadlines efficiently while maintaining high standards of execution
• Ability to work well under pressure, managing multiple priorities independently
• Strong communication skills
• Must like to work in a collaborative environment with team goals
• Should have a passion for Field Marketing

#LI-AN2

Why Proofpoint?

At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us:

• Competitive compensation
• Comprehensive benefits
• Learning & Development: We are committed to the growth and development of our team members, offering a range of programs including leadership and professional development workshops, stretch project assignments, and mentoring opportunities to help employees reach their full potential.
• Flexible work environment: [Remote options, hybrid schedules, flexible hours, etc.].
• Annual wellness and community outreach days
• Always on recognition for your contributions
• Global collaboration and networking opportunities

Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone. We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com. How to Apply Interested? Submit your application here https://www.proofpoint.com/us/company/careers. We can’t wait to hear from you!

Consistent with values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.

Base Pay Ranges:

SF Bay Area, New York City Metro Area:

Base Pay Range: 108,080.00 - 169,840.00 USD

California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:

Base Pay Range: 90,580.00 - 142,340.00 USD

All other cities and states excluding those listed above:

Base Pay Range: 81,130.00 - 127,490.00 USD