Founding Sales Development Representative

About Reducto

Reducto helps AI teams ingest real world enterprise data with state of the art accuracy.

The vast majority of enterprise data — from financial statements to health records — is locked in unstructured file formats like PDFs and spreadsheets. We train vision models to read those documents the way a human would, and make it possible to build products, train models, and automate processes at scale.

We’ve grown incredibly quickly, growing revenue by 7x YOY, and now work with hundreds of companies ranging from leading AI teams (Harvey, Vanta, Scale), through to enterprise (FAANG, top 3 trading firm).

We're raised over 100M from world class investors like A16z, Benchmark, and First Round Capital, and are hiring a founding SDR.

The Opportunity

As a founding member of our GTM team, you'll own our outbound strategy and have the responsibility of generating pipeline during this period of rapid scale. For the right candidate, this role offers a clear path to progress into an Account Executive position as we expand our GTM org.

We would love to meet you if the following resonates:

• You’re Scrappy: You're tenacious and creative in finding ways to reach the right customers. You don't just follow playbooks – you write them. We want someone who spots opportunities others miss and isn't afraid to run scrappy experiments to prove out new channels.
• You Get Technical Buyers: You have 2+ years of experience as a BDR or in a Growth role, ideally selling technical products to technical buyers
• You’re an Exceptional Communicator: You can speak the language of technical buyers and quickly grasp their needs. You're exceptional at both written and verbal communication.
• You’re Extremely Organized and Process Oriented: You’re incredibly organized and follow a strict process to maintain CRM cleanliness and keep track of experiments you’re running and the results.
• You Know Sales Dev Best Practices: In short, this isn’t your first rodeo. You’ve tried all the tools, know the messaging best practices and know how to scale an outbound effort without getting your inbox(es) spammed.

The core work will include:

80% of Time

• Building and executing creative outbound campaigns to generate qualified leads
• Setting up and optimizing new lead generation channels through content and marketing experiments

20% of Time

• Building basic sales processes / tracking of efforts in CRM
• Supporting deals from initial contact through to close
• Creating content that resonates with technical decision makers

Bonus points if you:

• Have experience selling ML/AI or developer tools
• Have previously worked at a high-growth startup
• Bring established relationships in the ML/AI ecosystem
• Have a technical background or strong interest in AI/ML
• Have demonstrated success in previous BDR roles with clear metrics

This is an in person role at our office in SF. We’re an early stage company which means that the role requires working hard and moving quickly. Please only apply if that excites you.

About Reducto

Nearly 80% of enterprise data is in unstructured formats like PDFs

PDFs are the status quo for enterprise knowledge in nearly every industry. Insurance claims, financial statements, invoices, and health records are all stored in a structure that’s simply impractical for use in digital workflows. This isn’t an inconvenience—it’s a critical bottleneck that leads to dozens of wasted hours every week

.

Traditional approaches fail at reliably extracting information in complex PDFs

OCR and even more sophisticated ML approaches work for simple text documents but are unreliable for anything more complex. Text from different columns are jumbled together, figures are ignored, and tables are a nightmare to get right. Overcoming this usually requires a large engineering effort dedicated to building specialized pipelines for every document type you work with.

Reducto

breaks document layouts into subsections and then contextually parses each depending on the type of content. This is made possible by a combination of vision models, LLMs, and a suite of heuristics we built over time. Put simply, we can help you:

• Accurately extract text and tables even with nonstandard layouts
• Automatically convert graphs to tabular data and summarize images in documents
• Extract important fields from complex forms with simple, natural language instructions
• Build powerful retrieval pipelines using Reducto’s document metadata
• Intelligently chunk information using the document’s layout data

Benefits at Reducto

At Reducto, we’re invested in the well-being and growth of our team. Here’s what we currently offer:

• Unlimited PTO: We believe great work requires recharging.
• Lunch: Receive a free lunch to eat with your teammates daily at the office
• Reimbursed Transportation: Provide us with your receipts and we’ll take care of the costs
• Insurance: Generous health insurance covering medical, dental, and vision.
• Health and Wellness Budget: We provide up to $150/mo reimbursement for health and wellness spending, such as gym memberships, fitness classes, or similar.
• Parental Leave: Work with us to build a leave schedule that works for you and your family

Reducto is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law.