Freelance Field & Events Marketer

8 Minutes ago • 5-7 Years

Events

Job Description

In The Pocket is seeking a Freelance Field & Events Marketer to drive business growth and shape the brand. This role involves end-to-end ownership of digital events, nurture campaigns, and sales/talent enablement activities, based on company strategy. The marketer will plan, coordinate, and execute field marketing activities across Belgium & the Netherlands, track event success, manage budgets, and secure speaking opportunities. The role also supports growth marketing, content marketing, digital marketing, and employer branding efforts. It requires a hands-on, collaborative individual with strong program management skills.

Good To Have:

Certifications and experience with Marketing Automation Platforms (MAP) and CRM (e.g., Hubspot).
Familiarity with Paid advertising (Instagram, Google, Linkedin, YouTube).
Familiarity with CMS (Webflow), design (Figma/Canva), Data (Lookerstudio), forms (Tally).

Must Have:

Plan, coordinate, and execute field marketing activities, including webinars, trade shows, round tables, and customer engagement events across Belgium & the Netherlands.
Work closely with cross-functional teams to ensure events align with overall business objectives and optimize impact.
Track and report on event success metrics, including attendance, lead generation, and ROI.
Responsible for quarterly customer satisfaction surveys (NPS) and follow-up actions across the organization.
Develop and set up pre- and post-event campaigns to drive pipeline progression and ROI; track and report event performance.
Manage event budgets, ensuring cost-effective planning and execution, and responsible for budget administration and follow-up.
Manage speaking opportunities—identify events, develop talk tracks, and secure engagements to boost brand visibility.
Lead or support growth marketing efforts tied to field marketing, including demand generation and account-based marketing.
Contribute to content marketing (planning, distribution, social media), digital marketing, and employer branding.
Support customer or partner marketing and employer branding efforts (e.g., roundtables), merchandising, sales enablement material.
5-7 years of experience in B2B marketing, preferably in a product marketing or field marketing role.
Demonstrated ability to collaborate across functions with excellent communication and influence skills.
Strong communicator and program manager, able to handle multiple stakeholders and projects simultaneously, with an eye for detail and delivering on-brand material.
Strong experience in (digital) event marketing, lead generation, and digital campaigning.
Understand the ins and outs of marketing automation, familiar with setting up nurture campaigns, and tech-savvy.
Available to start as a freelancer in a temporary assignment, starting as soon as possible, for a duration of 6 months.

Add these skills to join the top 1% applicants for this job

cross-functional

lead-generation

communication

event-management

budget-management

employer-branding

game-texts

marketing-automation

canva

figma

Ready to own and transform our marketing engine?

At In The Pocket, marketing is about driving business growth, shaping our brand, and fueling the future of one of Europe’s leading Digital Product Studios. As our Field & Event Marketer, you take end-to-end ownership of (digital) events, nurture campaigns & sales/talent enablement activities, Based on our company strategy and goals, you set the plan & lead the end-to-end execution versus plan

This role requires someone who thrives in complex environments, demonstrates strong hands-on skills, and balances creativity with a can-do-mentality. You’ll be both a true collaborator and a hands-on operator, working side-by-side with your peers in the marketing team and collaborating across the company to execute plans.

What will you do?

Field marketing role

Plan, coordinate, and execute field marketing activities, including webinars, trade shows, round tables and customer engagement events across Belgium & the Netherlands. You are willing to attend those events & assess those.
Work closely with cross-functional teams to ensure events align with overall business objectives & optimize impact
Track and report on event success metrics, including attendance, lead generation, and ROI.
Responsible for quarterly customer satisfaction surveys (NPS) & follow-up actions across the organization
Develop & set-up pre- and post-event campaigns to drive pipeline progression and ROI; track and report event performance.
Manage event budgets, ensuring cost-effective planning and execution. You are responsible for budget administration and follow-up
Manage speaking opportunities—identify events, develop talk tracks, and secure engagements to boost brand visibility

Enablement role

Lead or support growth marketing efforts tied to field marketing, including demand generation and account-based marketing.
Contribute to content marketing (planning, distribution, social media), digital marketing, and employer branding.
Support customer or partner marketing and employer branding efforts (e.g. roundtables), merchandising, sales enablement material

Who you are?

5-7 years of experience in B2B marketing, preferably in a product marketing or field marketing role
Demonstrated ability to collaborate across functions with excellent communication and influence skills.
You are a strong communicator and program manager, able to handle multiple stakeholders and projects simultaneously. You have an eye for detail, and deliver on-brand material.
Strong experience in (digital) event marketing, lead generation, and digital campaigning.
You understand the ins and outs of marketing automation, are familiar with setting up nurture campaigns and are tech-savvy
You understand the world of MarTech- certifications & experience with MAP & CRM is a plus. e.g. Marketing automation (Hubspot), Paid advertising (Instagram, Google, Linkedin, YouTube), CMS (Webflow), design (Figma/Canva), Data (Lookerstudio), forms (Tally,) …
You’re available to start as a freelancer in a temporary assignment, starting as soon as possible, for a duration of 6 months.

What do we value?

On a personal level we are looking for a colleague who shares our values.

Ownership: Working at In The Pocket means accepting a high level of autonomy. You take ownership and show the ability to decide and act for the good of the company.
Integrity: Stick to your values, even when it doesn’t pay off in the short term. In The Pocket relies on trust and openness, which in turn relies on your integrity.
Lead & Educate: Digital technologies are changing the world. We go all in, head-first. We take the lead in designing and building with emerging technologies. We share our passion and knowledge with as many people as possible.
Agility: In The Pocket is permanently under construction. We never settle, it’s never done. Observing, adapting and improving is in our nature. That resonates with the people who work here. We are always looking for a better solution, always ready for the next step, pragmatic and committed to move forward.
Team: As individuals we are bright and talented, as a team we are unbeatable. We are open and positive, constructive and honest. We help and inspire our colleagues to do their best work.