Global Employment Brand Strategist

GoDaddy is seeking a creative and strategic Global Employment Brand Strategist to join its growing team. This hybrid role involves attracting top talent by leading high-visibility projects, partnering with global teams, and building campaigns that showcase the #GoDaddyLife. Responsibilities include cross-functional collaboration, end-to-end event management, crafting compelling stories, running paid social campaigns, and optimizing strategies with a data-driven approach to enhance GoDaddy's employer brand globally.

Must Have

• Collaborate cross-functionally with Recruiting, HR, Hiring Managers, ERGs, Regional Leaders, Internal Comms, Marketing, Engineering, Care, and external job board vendors.
• Lead cross-functional high-visibility campaigns including job-board placement, event logistics, cross-channel promotion, partner engagement, and measure results.
• Plan and implement employer brand events to grow awareness and generate qualified candidate pipelines.
• Own daily campaign and task management from concept to execution, ensuring smooth, timely delivery.
• Craft compelling stories, employee features, blog posts, campaign copy, and social content.
• Build creative assets in Canva and collaborate on creative concepts.
• Run paid social campaigns on LinkedIn, Meta, Google, building qualified pipelines and improving value.
• Engage directly with followers on GoDaddy Life social channels, encouraging authentic interactions.
• Use a data-driven approach to track engagement, optimise campaigns, and report on performance metrics.
• Tailor messaging for international audiences and ensure cultural relevance and connection.
• Support daily operations using Service NOW to handle incoming employer branding requests.
• 3+ years in employer branding, recruitment or digital marketing in a global organisation.
• Hands-on experience running paid social/digital marketing campaigns.
• End-to-end event management experience (in-person & virtual).
• Strong project management and task-tracking skills (e.g., Notion, Asana, Monday.com).
• Proficiency in Canva for visual content creation.
• Proven copywriting and content creation skills with examples of published work or campaign assets.
• Experience in social media channel management for brand engagement (LinkedIn, Facebook, Instagram, TikTok, etc.).
• Excellent collaboration skills across multiple teams and regions.
• Analytical mentality with campaign data interpretation and insights application.
• Applicants must include a portfolio or sample of work showcasing writing, campaign assets, or social content.

Good to Have

• Familiarity with tracking tools like UTM codes, pixels, and Google Analytics.
• Agency-side or in-house agency management experience with a marketer’s perspective.
• Understanding of SEO and conversion-driven copy.
• Experience with employee advocacy or ambassador programs.

Perks & Benefits

• Paid time off
• Retirement savings (e.g., 401k, pension schemes)
• Bonus/incentive eligibility
• Equity grants
• Participation in employee stock purchase plan
• Competitive health benefits
• Family-friendly benefits including parental leave
• Diverse culture and Employee Resource Groups
• Support for entrepreneurs/side hustles

Join our Team

Are you ready to make a global impact and develop how we share our culture? Join our growing Global Employer Brand Team! As we continue to evolve and expand our employer brand initiatives, we’re looking for a hands on creative and strategic Employment Brand Strategist to help us attract top talent, lead high-visibility projects, partner across global teams and build campaigns that bring the #GoDaddyLife to life.

What you'll get to do...

• Collaborate Cross-Functionally: Partner with Recruiting, HR, Hiring Managers, Employee Resource Groups, Regional Leaders, Internal Comms, Marketing, Engineering, Care, and external job board vendors to plan, build, and implement hiring-aligned events and campaigns
• Lead Cross Functional High-Visibility Campaigns: Handle job-board placement, event logistics, cross-channel promotion, partner engagement, and measure results/return on investment
• Drive End-to-End Events: Plan and implement employer brand events to grow awareness and generate qualified candidate pipelines
• Lead Projects: Own daily campaign and task management from campaign concept to execution, ensuring smooth, timely delivery and clear communication of priorities and progress
• Craft Compelling Stories: Use your storytelling and copywriting skills to create engaging employee features, blog posts, campaign copy, and social content
• Build Creative Assets: Compose visuals in Canva and collaborate on creative concepts to bring campaigns to life
• Run Paid Social Campaigns: Lead campaigns on LinkedIn, Meta, Google, and more; building qualified pipelines, improving value. Quickly adapt strategies for talent goals, own a test-and-learn loop (A/B messaging/visuals/channels) and document insights
• Engage with our Audience: Engage directly with followers on GoDaddy Life social channels, encouraging authentic and adaptable community interactions
• Analyse and Optimise: Use a data-driven approach to track engagement, optimise campaigns, and report on performance metrics
• Adapt for Global Reach: Tailor messaging for international audiences and ensure cultural relevance and connection
• Support Daily Operations: Use Service NOW to handle incoming employer branding requests

Your experience should include...

• 3+ years in employer branding, recruitment or digital marketing in a global organisation with hands-on experience running paid social/digital marketing campaigns and end-to-end event management experience (in-person & virtual)
• Strong project management and task-tracking skills (e.g., Notion, Asana, Monday.com). Proficiency in Canva for visual content creation
• Shown copywriting and content creation skills with examples of published work or campaign assets
• Experience in social media channel management for brand engagement (LinkedIn, Facebook, Instagram, TikTok, etc.)
• Excellent collaboration skills across multiple teams and regions. Analytical mentality with campaign data interpretation and insights application

You might also have...

• Familiarity with tracking tools like UTM codes, pixels, and Google Analytics
• Agency-side or in-house agency management experience with a marketer’s perspective: writing briefs, evaluating creative, and driving performance against indicators
• Understanding of SEO and conversion-driven copy
• Experience with employee advocacy or ambassador programs

Portfolio Requirement

• Applicants must include a portfolio or sample of work showcasing writing, campaign assets, or social content as part of their application

We've got your back...

We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

We also embrace our diverse culture and offer a range of Employee Resource Groups. Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way.

About us...

GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us.

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to myrecruiter@godaddy.com.

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.

##### Apply Now and Join the #GoDaddyLife today!

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