Growth Marketing Lead

UR is a smart money app simplifying crypto-fiat transactions for both crypto natives and the curious. It offers a self-custodial, fast, and intuitive experience. We seek a Growth Marketing Lead to build and scale our user acquisition engine across multiple channels. This role focuses on driving high-quality traffic and conversions throughout the funnel, navigating the unique challenges of a crypto neobank environment.

Must Have

• Identify and manage top-of-funnel channels (Twitter, Xiaohongshu, Telegram, Discord)
• Lead paid performance marketing (X, Google, Meta, TikTok)
• Develop and execute multi-channel acquisition strategies
• Manage influencer/KOL acquisition funnels
• Set KPIs, run experiments, and optimize for cost-efficient acquisition
• Ensure compliance with ad rules and regulatory requirements
• Minimum 6 years experience in growth/acquisition for fintech, neobank, or crypto products
• Strong understanding of acquisition metrics (CAC, LTV, cohorts, conversion)
• Experience running campaigns in APAC/SEA/Europe
• Hands-on execution across paid and community channels
• Ability to build acquisition processes from scratch

Good to Have

• Understanding of crypto user motivations (yield, speed, UX) and decision-making

About UR

UR is a borderless smart money app that makes it easy to spend and off-ramp, all in one place.

Built for both crypto natives and the crypto curious, UR simplifies the way people and businesses move between digital assets and fiat currencies. Self-custodial, fast, and intuitive, UR turns complex crypto workflows into a seamless everyday experience.

We are looking for a growth marketer who can build and scale our user acquisition engine across multiple channels. This role focuses on bringing in high-quality traffic, driving conversions across the full funnel, and operating within the unique constraints of a crypto neobank.

Key Responsibilities

• Identify and manage top-of-funnel channels i.e Twitter (X), Xiaohongshu, Telegram, Discord
• Build visibility on fintech/neobank comparison sites and other discovery platforms
• Segment and target different user groups (airdrop hunters vs. genuine users)
• Source and scale high-intent communities across APAC, SEA, and Europe (excluding US)
• Lead paid performance marketing across X, Google, Meta, TikTok
• Build a multi-channel acquisition strategy that drives traffic completing the user journey
• Manage influencer/KOL acquisition funnels together with the KOL team
• Support affiliate and community partnership channels
• Work with Product/Ops on in-app growth loops such as referrals and incentives
• Set clear KPIs, run experiments, and optimize for cost-efficient acquisition
• Navigate KYC, fiat rails, and conversion friction points
• Ensure channel strategies comply with ad rules and regulatory requirements
• Adapt marketing approaches based on compliance constraints

Requirements

• Min 6 years of experience in growth/acquisition of fintech, neobank, crypto, or similar digital products
• Strong understanding of acquisition metrics such as CAC, LTV, cohorts, conversion
• A plus point with understanding of crypto user motivations i.e yield, speed, UX and their decision-making
• Experience running campaigns across APAC/SEA/Europe
• Hands-on execution experience across paid channels and community-driven channels
• Ability to build acquisition processes from scratch
• Comfortable with fast-paced, early-stage environments