Publishing Activation Lead - China market

Level Infinite, Tencent's global gaming brand, is seeking a Publishing Activation Lead for the China market. This role within Tencent Games Venture Labs focuses on adapting and executing publishing strategies for the Chinese market, ensuring cultural relevance, regulatory alignment, and player resonance. The lead will deliver insights on CN players, build and execute China Go-To-Market plans, localize global campaigns, manage community channels, and monitor campaign performance to unlock the full potential of games for a worldwide audience.

Must Have

• Deliver insights on what resonates with CN players (platforms, KOL ecosystems, pricing trends, sentiment shifts).
• Build and execute China Go-To-Market plans, including local events, creator collabs, and distribution partnerships.
• Localize global campaigns for tone, content, and platform alignment.
• Manage community channels and sentiment response across CN platforms.
• Gate and review content to ensure cultural fit and brand consistency.
• Monitor campaign performance and discover new growth or engagement opportunities.
• 5+ years in CN game or entertainment marketing.
• Proven record of running successful campaigns on Chinese social platforms.
• Experience operating on Heybox or other key CN distribution networks.
• Comfortable bridging local execution and HQ coordination.
• Familiarity with CN content regulations and community sentiment.

Good to Have

• Deep understanding of CN gamer culture.
• Experience managing organic campaigns with limited budgets.
• Great communicator with negotiation and localization experience.
• International exposure and ability to advocate for local market needs globally.
• Collaborative and highly organized.

About the Hiring Team

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

About the Hiring Team

Tencent Games Venture Labs is a global publishing and innovation group that helps game studios unlock their full potential and reach players worldwide. We support developers with dev, marketing, and operational expertise - from strategy and insights to go-to-market execution. Our goal is to help great games find their audience and grow through smart publishing and strong collaboration.

Role Purpose

Adapt and execute studios' publishing strategy for the Chinese market, ensuring cultural relevance, regulatory alignment, and player resonance across platforms and communities.

Key Responsibilities

• Deliver insights on what resonates with CN players - platforms, KOL ecosystems, pricing trends, sentiment shifts - and own a weekly CN Insight Package.
• Build and execute China GTM plans, including local events, creator collabs, and distribution partnerships.
• Localize global campaigns for tone, content, and platform alignment.
• Manage community channels and sentiment response across CN platforms.
• Gate and review content to ensure cultural fit and brand consistency.
• Monitor campaign performance and discover new growth or engagement opportunities.

Who We Look For

Must-Have Experience

• 5+ years in CN game or entertainment marketing.
• Proven record of running successful campaigns on Chinese social platforms.
• Experience operating on Heybox or other key CN distribution networks.
• Comfortable bridging local execution and HQ coordination.
• Familiarity with CN content regulations and community sentiment.

Personal Attributes

• Deep understanding of CN gamer culture.
• Experience managing organic campaigns with limited budgets.
• Great communicator with negotiation and localization experience.
• International exposure and ability to advocate for local market needs globally.
• Collaborative and highly organized.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Who we are

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.

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Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Read More